Deliver Your Feelings with "Your Favorite Color." Cake.jp Launches New Sweets Brand "Prism Arrow"

Cake.jp Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Yuki Takahashi), which operates the cake and sweets specialty online store "Cake.jp," is launching a new gift sweets brand, "Prism Arrow," and will begin selling the first product, "Prism Arrow Cookie Box (6 colors)," on Saturday, June 13, 2026.

A new brand has been born to offer a new answer to the question of "What should I give?" for birthdays, anniversaries, and days when you want to express a little gratitude. "Prism Arrow" is a gift sweets brand that gives shape to the sender's feelings, centered around the simple experience of "choosing a color to give." A box chosen by the recipient's favorite color or image color conveys the message "I was thinking of you" more than words.

<Brand Story>

Cake.jp, with its lineup of over 1,700 stores nationwide and over 8,000 types of products, has long supported gift-giving occasions for anniversaries and special days with its mission to "raise the temperature of hearts with sweets."

In recent years, consumer awareness in the gift market has been changing. Consumers are increasingly seeking "specialness" that expresses the giver's individuality and feelings for the recipient, not just the "deliciousness" or "brand" of the gift. Cake.jp's focus is on the new experience of "choosing a color." This intuitive and visually appealing approach stimulates the sophisticated aesthetic sense and gift sensibility of the SNS generation, offering a new proposal. Conveying feelings through color to loved ones.

This is the new form of gifting, "Prism Arrow."

<Brand Concept>

Sweet Arrows to Your Heart. Sweets that pierce your heart.

Just as a prism releases a single beam of light into countless colors, the six colors of "Prism Arrow" convey "like" and "thank you" to the recipient through color. The joy of choosing a favorite color, the time spent deciding on a color while thinking of the recipient, and the感動 (kandou - deep emotion/impression) of being pierced by the heart the moment you eat it.

We have packed a gift experience that fills both the giver and the receiver with excitement into one box.

<Meaning Behind the Brand Name>

"Prism" signifies the "joy of choosing" and the "excitement of expressing the other person's individuality" through a variety of colors, while "Arrow" expresses the wish that the sender's feelings reach the recipient's heart directly. Just as Cupid's arrow strikes the heart, we hope that the honest feelings conveyed through our sweets will reach their hearts. This is the sentiment embedded within the name.

<Product Features: Prism Arrow Cookie Box>

The "Cookie Box," which encapsulates the brand's worldview, is available in six color variations. Each heart-shaped iced cookie is hand-finished by artisans, offering a sophisticated taste with the crisp, fragrant texture of the cookie and the sweetness of the icing that melts in your mouth. The transparent box, which allows you to see the contents, is as cute as a jewelry box, overflowing with excitement even before opening. It colors special moments, from birthdays and anniversaries to treats for yourself.

Product List

Product Name: Prism Arrow Cookie Box, All 6 Colors

Price: 1,944 yen (tax included)

Contents: 15 cookies

Prism Arrow Cookie Cupid Pink Prism Arrow Cookie Airy Blue Prism Arrow Cookie Twinkle Yellow Prism Arrow Cookie Fairy Green Prism Arrow Cookie Mystic Purple Prism Arrow Cookie Pure White

<Sales Locations>

[Ikebukuro Sunshine City Alpa 1F Event Space] Address: 3-1-3 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013 World Import Mart Building Sales Period: Saturday, June 13, 2026 - Sunday, July 5, 2026 Business Hours: 11:00 - 20:00

[Newoman Shinjuku 2F Echinaka] Address: 5-24-55 Sendagaya, Shibuya-ku, Tokyo 151-0051 Newoman Shinjuku 2F Echinaka Sales Period: Wednesday, July 8, 2026 - End of Sales Undetermined Business Hours: Mon-Sat 8:00-21:00 / Sun & Holidays 8:00-20:30

*Store sales location information will be updated below. Please check the following page for the latest information. https://event.cake.jp/

About Cake.jp, the cake and sweets specialty online store

Since January 2017, we have been operating "Cake.jp," a specialty online store for cakes and sweets. With the mission of "raising the temperature of hearts with sweets," we deliver sweets that we genuinely want to eat ourselves or give to others. Currently, we have over 2 million members, over 1,700 affiliated stores, and a lineup of over 8,000 items. We also develop new products using technology and provide branding support to affiliated stores to offer value beyond a mere platform.

https://cake.jp/

About Cake.jp Co., Ltd.

Company Name: Cake.jp Co., Ltd. Representative: Yuki Takahashi, Representative Director Headquarters: Nishi-Shinjuku Mitsui Building 1503, 6-24-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo Established: April 23, 2009 URL: https://corp.cake.jp/

Inquiries about Products

Cake.jp Customer Support Email: [email protected]

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