Cake.jp Launches Limited-Time Pop-Up Shop Featuring Popular Dessert Brands!

Cake.jp Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yuki Takahashi), operator of the cake and dessert specialty e-commerce site "Cake.jp", is hosting a limited-time pop-up shop featuring popular dessert brands at Ikebukuro Sunshine City Alta and Newoman Shinjuku.

This event brings together dessert brands that are trending on social media and those with high gifting demand, offering customers the opportunity to see, choose, and purchase products in person—experiences that are difficult to convey online.

Limited-Time Pop-Up Shop Featuring Popular Dessert Brands

In recent years, the dessert market has seen growing interest in visually appealing and story-rich confections, driven by trends such as "self-rewarding," "fan culture (oshi-katsu)," and increasing gifting demand.

Leveraging its expertise in product development and brand curation cultivated through e-commerce, Cake.jp is launching this pop-up to allow customers to experience popular dessert brands in real life.

The event offers the following experiences to create new encounters with desserts:

- Purchase trending sweets seen on social media

- Enjoy the process of selecting gifts

- Compare and choose from multiple brands side by side

Participating Brands

【Prism Arrow】

A dessert brand known for its vibrant colors and unique worldviews, offering products that enhance gifting and fan culture experiences.

【TOKYO CAKE】

A Tokyo-based gift dessert brand, offering products ideal for souvenirs and corporate gifting.

【Picture Book Cookie Tins】

A series of cookie tins inspired by popular picture books, beloved as gifts for both children and adults.

* Participating brands are subject to change.

Sales Locations

【1F Event Space, Ikebukuro Sunshine City Alta】

Address: World Import Mart Building, 3-1-3 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013

Operating Hours: 11:00–20:00

〈Brands Available〉

Picture Book Cookie Tins: June 13 (Sat), 2026 – July 5 (Sun)

Prism Arrow: June 13 (Sat), 2026 – July 5 (Sun)

【Ekina-ka, 2F, Newoman Shinjuku】

Address: 5-24-55 Sendagaya, Shibuya-ku, Tokyo 151-0051, Newoman Shinjuku 2F Ekina-ka

Operating Hours: Mon–Sat 8:00–21:00 / Sun & Holidays 8:00–20:30

〈Brands Available〉

Picture Book Cookie Tins: June 3 (Wed), 2026 – November 20 (Fri)

TOKYO CAKE: June 17 (Wed), 2026 – July 7 (Tue)

Prism Arrow: July 8 (Wed), 2026 – End date TBD

* Sales periods vary by brand.

* TOKYO CAKE is available exclusively at Newoman Shinjuku.

* Store location details will be updated on the following page:

For the latest information, please visit:

https://event.cake.jp/

Why Cake.jp is Expanding into Physical Spaces

To date, Cake.jp has primarily delivered delightful desserts nationwide through its online platform.

Moving forward, the company will further strengthen its co-developed brands with manufacturers and regional enterprises, leveraging insights gained from e-commerce.

Given the strong consumer desire to "see and choose desserts in person" and "purchase on the spot," physical stores and events serve as crucial touchpoints for reaching more customers. Cake.jp plans to accelerate brand growth by nurturing brands through e-commerce data, then expanding into physical retail, events, and wholesale channels.

In the future, Cake.jp aims to expand not only domestically but also internationally, promoting Japan-originated dessert brands globally. By integrating e-commerce and physical experiences, Cake.jp will continue to create and nurture new dessert brands, contributing to the evolution of Japan’s dessert culture.

About the Cake & Dessert E-Commerce Site "Cake.jp"

Since January 2017, Cake.jp has operated as a specialized online store for cakes and desserts. Guided by the mission "Raising Hearts’ Temperature with Sweets," the platform delivers desserts that people genuinely want to eat or give to others. Currently, it boasts 2 million members, over 1,700 partner stores, and a lineup of more than 8,000 products. Cake.jp also leverages technology for new product development and provides branding support to partner stores, delivering value beyond a standard platform.

https://cake.jp/

About Cake.jp Co., Ltd.

Company Name: Cake.jp Co., Ltd.

Representative: CEO Yuki Takahashi

Headquarters: 1503, Nishi-Shinjuku Mitsui Building, 6-24-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Established: April 23, 2009

URL: https://corp.cake.jp/

Product Inquiries

Cake.jp Customer Support

Email: [email protected]

* Available 24 hours. Responses will be sent sequentially after content review.