[Survey on Rising Food Costs and Menu Price Revisions] Over 40% of Restaurants Facing Rising Costs Absorb the Pain

Infomart Corporation conducted a survey on rising food costs and menu price revisions, targeting 309 individuals who work in restaurants and have final decision-making authority on menu pricing. The survey results show that only 25.6% of restaurants have introduced digital tools for ordering and inventory management, and 43.5% of non-users are unable to accurately grasp the "discrepancy between theoretical and actual costs." While 82.8% of restaurants reported rising procurement costs, only 55.9% were able to implement menu price increases, highlighting that over 40% of restaurants are absorbing the pain of high costs themselves. Furthermore, in relation to the "Food System Act" enacted in April 2026, only 28.8% of restaurants overall can present objective evidence during price negotiations. On the other hand, restaurants that have introduced digital tools have a cost-grasping rate of over 90%, and more than 60% approach price negotiations with evidence, indicating that digitalization is directly linked to management optimization. The food service industry is in an extremely difficult situation, facing headwinds of rising prices and labor costs, with bankruptcy numbers remaining at a high level. This survey reveals a structural dilemma where restaurants at the bottom of the supply chain are unilaterally swallowing the "pain" of rising costs for fear of losing customers.