KURAND Inc. (Headquarters: Adachi-ku, Tokyo; CEO: Yasuro Ogiwara) announced on June 4, 2026, at 17:00, the launch of its new syrup, 'Mystic Apple Nectar,' developed from a selection of over 2,000 apple varieties, via its online liquor store, 'KURAND.'
About 'Mystic Apple Nectar' 'Mystic Apple Nectar' is a non-alcoholic apple syrup made from 100% Nagano-grown apples, containing no added sugar, water, or heat. To bring out the true potential of the apples, it was developed using a special 'frozen concentration' process, which chills the juice and removes only the water by freezing. This concentrates the fresh aroma, acidity, and crisp sweetness to the limit, resulting in a rich yet clean aftertaste. Due to the meticulous manufacturing process, only 500 bottles will be sold.
The Significance of KURAND’s Venture into Non-alcoholic Syrups Through its online store, KURAND aims to create scenes where everyone—not just alcohol drinkers but also non-drinkers and those taking a break from alcohol—can enjoy a refined beverage. Beyond acting as a mixer for cocktails, it can be enjoyed in various ways, such as mixed with soda, tea, or milk.
Highlights of 'Mystic Apple Nectar' 1. Selecting Varieties for 'Ultimate Nectar Feel' from over 2,000 options We carefully selected varieties from the roughly 2,000 types of apples available in Japan. The blend uses three main types: 'Red Apples' for deep sweetness, Bramley apples for refreshing acidity, and 'Maypole' red-fleshed apples for depth and color. This blend achieves a multidimensional flavor unattainable by a single variety.
2. 'No-Boil' Process for Intense Flavor Common syrups are boiled with sugar, which destroys delicate acids and aromas. Our product uses a 'frozen concentration' process, often used for sweet wines. By freezing and removing only the water, we avoid heat and additives, resulting in a product concentrated to the limit of the fruit's pure moisture and sweetness.
3. High-Quality Sweetness from 100% Nagano Apples The elegance of the nectar comes from using 100% apples from Nagano Prefecture, one of Japan's leading production regions. The high altitude and significant temperature differences create sugar-rich fruit. This high-quality raw material provides a deep richness and high-quality sweetness.
Product Overview - Name: Mystic Apple Nectar - Type: Non-alcoholic - Content: 300ml - Ingredients: Apples (from Iizuna-machi, Nagano Prefecture) - Manufacturer: Apple School Brewery (Nagano Prefecture) - Sales Period: June 4, 2026 – July 2, 2026 (24:59) - Shipping: Mid-October 2026 - Sales Channel: Crowdfunding service 'Kurafun!' - Project details: https://kurand.jp/products/mysticapplenectar
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- Source: PR TIMES
- Category: New Product