Eliminating 'Hesitation' in TikTok Recruitment and Customer Attraction. Flowers Romance Co., Ltd. Releases Two Free Practical Guides to Improve the Quality of Applications and Inquiries

Flowers Romance Co., Ltd. (Headquarters: Nishi-ku, Osaka; Representative: Masahiko Nakamichi) has released for free a two-part practical guide consisting of a "TikTok Recruitment Guide" and a "Short Video Customer Attraction Guide." This aims to solve corporate challenges in recruitment and customer attraction, such as "not knowing how to utilize SNS" or "views are increasing but not leading to results."

This material is a practical guide compiled so that companies can utilize short videos not merely as a "viral tactic," but as a user journey design that aligns with the concerns of potential job seekers and prospective customers, leading from empathy to applications and inquiries. It supports the creation of a system that reaches highly interested job seekers and prospective customers directly, breaking away from dependence on job advertisements and recruitment agents.

Background of Release: Solving the increase in recruitment and customer attraction costs for SMEs with short videos In recent years, short videos have been taking root not merely as an entertainment medium for the youth, but as an information-gathering tool for all generations. Regarding the trends of Japanese TikTok users, it has been consolidated that there are 42 million users, the average age is 34, it is used for information gathering and search purposes, and usage among those in their 30s and above is expanding. The perception that it is an "app only for young people" is already a thing of the past.

On the other hand, in the corporate field, there are many concerns such as: "Even if we put out recruitment ads, they get buried in comparisons." "Recruitment costs are soaring due to reliance on agents." "Even if we start SNS, we don't know what to post to lead to applications or inquiries."

In fact, in many SMEs, it is pointed out as a conventional recruitment challenge that job ads have a weak sense of "who they resonated with," and agents are high-cost and make it difficult to accumulate recruitment assets. Also, in terms of customer attraction, it has been shown that on TikTok, diffusion is possible depending on the content even from a state of zero followers, and customers can be attracted with video assets while keeping advertising costs low.

Based on this background, Flowers Romance Co., Ltd. has released two free materials that clarify not "if you use TikTok, you will grow," but "for whose specific concerns, in what order, and what kind of user journey should be designed to lead to results."

Two-part Practical Guide Released for Free

1. The Reason Why TikTok Recruitment Changes the "Quality of Applications" [Provided for Free] https://drive.google.com/file/d/1rjCSM03GtR9dodgOTiBM6cv38q9prv3l/view?usp=sharing

In this material, the essence of TikTok recruitment is placed on "pinpoint delivery to job seekers with concerns via AI recommendation," explaining a mechanism that generates highly convinced applications rather than mere exposure. The material outlines the transition from "gathering a number of applications" to "receiving highly convinced applications," and the structure that progresses from "conditional search" to "corporate understanding through empathy → application."

Furthermore...