Report Contents (Table of Contents)

01 | Research Background and Objectives 02 | Survey Overview 03 | The Three Pillars of 'Oshikatsu' Design Trends: Girly, Korean-style, and Conceptual 04 | 10 Selected Fonts and 10 Motifs Captivating the Fandom Demographic 05 | Fact-finding Survey on Original Goods Production (95% Experience Rate) 06 | Insights into Production Anxiety and Communication Friction 07 | Demand for Simulation Functions to Ensure Final Quality (Over 80% Approval Rate) 08 | Analysis and Summary: Oshicoco × Technoa's Proposed Winning Workflow

Key Insights for Professionals

This report clarifies the psychological drivers behind fan-made goods and identifies specific trending fonts and motifs. It provides actionable hints for improving printing and manufacturing workflows to reduce complaint rates and proofing costs.

Targeted Audience

- Professionals involved in original goods and printing for the fandom market. - Businesses seeking to reduce labor hours in customer service and proofing. - Marketers focused on Z-generation and young female demographic trends.

About 'Oshi-pedia' Marketing Service

Oshicoco provides a marketing research service leveraging a community of 120,000 active fans. By analyzing 'fandom x data,' the company assists major enterprises such as JCB, Tokyo Dome Hotel, and Dai-ichi Life in product planning and promotional support.

About Oshicoco Inc.

Founded in November 2021 and led by CEO Kaho Tada, Oshicoco operates specialized e-commerce and media platforms targeting the 'Oshikatsu' demographic. In an era where mass advertising is less effective, the company creates new touchpoints between brands and highly engaged fan communities to drive brand awareness and purchasing.

FACT BOX

  • Source: PR TIMES
  • Category: マーケティング・製造DX