Approximately 70% of Working Professionals Say 'Oshi-katsu' Skills Helped at Work; About 90% Report Positive Impact on Motivation

Approximately 70% of Working Professionals Say 'Oshi-katsu' Skills Helped at Work; About 90% Report Positive Impact on Motivation

Oshicoco Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kaho Tada), which provides research and consulting services specialized in 'Oshi-katsu' (fan-driven support activities), has released a survey regarding the balance between work and Oshi-katsu among working professionals.

The survey reveals that Oshi-katsu is more than just a hobby or consumption activity; it serves as an opportunity for skill development, such as information gathering and creative skills, which positively contribute to work motivation and career formation. This report delves into how Oshi-katsu positively impacts skill development and work attitudes for professionals.

This study was conducted in collaboration with Nudge Inc., which has also surveyed Z-generation Oshi-katsu enthusiasts.

### Survey Overview - Period: May 8 – May 11, 2026 - Participants: Working professionals (national) following 'Oshi-katsu Support Media Oshicoco' or the 'Oshicoco Official LINE Account.' - Method: Instagram survey (using the 'Oshipedia' survey service). - Valid responses: 285

### Key Findings

#### 1. About 70% of Working Professionals Have Used Oshi-katsu Skills at Work 'Research skills' and 'creative skills' ranked at the top. When asked if skills acquired through Oshi-katsu were useful at work, 24.1% said 'often,' and 48.1% said 'sometimes,' totaling 72.2%. The top specific skills acquired include 'research ability' (66.7%) and 'editing/creative skills' (59.3%), indicating that practical development through Oshi-katsu is being utilized in workplace environments.

#### 2. Fulfillment in Oshi-katsu Directly Correlates to Work Motivation; ~90% Report 'Positive Impact' Regarding the influence of Oshi-katsu fulfillment on work motivation, 87.1% responded that it has a 'very positive' or 'somewhat positive' impact. A common trend among working professionals and Generation Z is that, beyond spiritual contributions such as 'providing daily vitality and goals,' they view their favorite's efforts as a 'role model,' applying that dedication to their own growth.

#### 3. Some Take Career Actions to Prioritize Oshi-katsu; ~60% Plan Paid Leave Regarding career actions initiated by Oshi-katsu, the most frequent was 'got a job/changed jobs to a workplace where it is easier to secure time for Oshi-katsu' (37.0%). Furthermore, 59.3% cited 'planning paid leave strategically' as the primary method for balancing their activities, showing how fans utilize planning and workplace communication to manage both successfully.

### Comments from Representatives

**Kaho Tada, CEO of Oshicoco Inc.** 'Oshi-katsu is not just a hobby; it leads to self-growth. For example, I have been supporting Thai actors for years, and to deepen my understanding of them and their work, I learned Thai and English, and studied Thai history and Buddhism. The point here is that I didn't set out to use Oshi-katsu for self-improvement; rather, I realized I had acquired various skills and knowledge through the process. For working professionals, many utilize these skills in their jobs, significantly impacting their motivation.'

**Takashi Okita, President and CEO of Nudge Inc.** 'Nudge supports the passions of young people through our next-gen credit card, 'Nudge,' and operates 'Nudge Research' to gather user feedback. This joint survey with Oshicoco highlights that Oshi-katsu contributes significantly to skill-building and career formation. Our survey of Generation Z revealed that about 86% recognize skill acquisition through Oshi-katsu, with some even considering highlighting it in job hunting.'