Approximately 65% of Oshikatsu Enthusiasts Want to Take Photos with Their 'Oshi' — DNP and PIJ to Propose New Photo Experience at 'Oshikatsu EXPO' Based on Survey Results

Oshicoco Co., Ltd. conducted a joint survey with Dai Nippon Printing Co., Ltd. (DNP) and DNP Photo Imaging Japan Inc. (PIJ) targeting individuals experienced in 'oshi-katsu' (supporting favorite characters/idols), focusing on consumer needs and experiential value within the oshi-katsu market.

◾️ Survey Results

The survey revealed that 92.9% of respondents expressed a desire to preserve images of their 'oshi' in photographs, and 64.7% specifically seek the sensation of 'appearing together' with their favorite character.

Additionally, over 40% of respondents reported spending more than 100,000 JPY annually on oshi-katsu activities, while 75.9% anticipate increasing their spending on oshi-katsu in the future.

These findings highlight strong consumer spending intent within the oshi-katsu market and suggest significant potential for expanding related services through enhanced customer experiences.

Furthermore, when asked about desired future goods, 'practical items for daily use' ranked highest at 66.5%, indicating a shift from traditional 'display-and-collect' oshi-katsu toward 'carry-and-use-in-daily-life' engagement.

◾️ Announcement of Participation in Oshikatsu EXPO

Based on these survey results, DNP and PIJ will exhibit at the '5th Oshikatsu EXPO summer,' to be held from Wednesday, June 24 to Friday, June 26, 2026, at Tokyo Big Sight.

At the event, they will introduce a new photo and photo-product experience centered on fan desires such as 'wanting to appear in photos with my oshi' and 'wanting to carry my oshi with me daily,' aiming to 'preserve moments with your oshi and be surrounded by them.'

Details of DNP Group’s exhibition can be found here.

◾️ Survey Overview

・Target Audience: Oshikatsu enthusiasts who follow the Instagram account 'Oshikatsu Support Media Oshicoco' and registered users of the official Oshicoco LINE account

・Valid Responses: 170

・Survey Method: Online questionnaire via Google Forms

・Survey Period: May 4–8, 2026

・Survey Conducted by: Oshicoco Co., Ltd.

※ Numerical values in the results are rounded to two decimal places where applicable, which may result in minor discrepancies in total calculations.

※ Analysis is based on survey results from a specific oshikatsu demographic and does not represent the entire market.

※ Respondents include a sample primarily composed of teenage females.

◾️ Summary Report of Survey Results

Approximately 65% prioritize the 'feeling of appearing together with their oshi'

Photo experiences for oshikatsu users are valued not only for 'documentation' but also for the 'co-presence value' of appearing with their oshi, as well as the 'expressive value' offered by high-quality, limited-edition photography.

Over 40% spend 'more than 100,000 JPY annually' on oshikatsu

Oshikatsu users continue to show strong spending motivation, indicating potential for expanded service adoption through improved customer experiences.

Shift from 'displaying oshikatsu' to 'using oshikatsu in daily life'

'Practical daily-use items' ranked highest at 66.5% among desired future goods, confirming a growing demand to transition from traditional 'display and collect' oshikatsu to 'carry and use daily' engagement.

Download the full report here

(Full report available for download from the dedicated website)

※ When referencing these results, please credit: 'Survey by DNP and PIJ (conducted by Oshicoco Co., Ltd.)'.

※ The information provided is accurate as of the announcement date and is subject to change without prior notice.

About Oshicoco Co., Ltd.

Oshicoco operates a research and consulting business specialized in the oshikatsu domain. Based on consumer insights gathered from market research and analysis, the company supports enterprises in product development, marketing strategies, promotional planning, and business development. Additionally, by leveraging its proprietary oshikatsu community and social media operations, Oshicoco provides end-to-end support—from strategic planning based on authentic user feedback to execution.

＜Company Overview: Oshicoco Co., Ltd.＞

・Company Name: Oshicoco Co., Ltd.

・Representative Director: Natsuho Tada

・Business Activities: Oshikatsu-focused research and consulting, IP monetization, e-commerce operations, and more

・Official Website: https://corp.oshicoco.co.jp/top

＜Company Overview: Dai Nippon Printing Co., Ltd. (DNP)＞

・Company Name: Dai Nippon Printing Co., Ltd. (DNP) https://www.dnp.co.jp/

・President & CEO: Yoshizumi Kitashima

・Headquarters: 1-1-1 Ichigayakagacho, Shinjuku-ku, Tokyo 162-8001, Japan

＜Company Overview: DNP Photo Imaging Japan Inc.＞

・Company Name: DNP Photo Imaging Japan Inc. https://www.dnp.co.jp/group/dnp-pj/

・President & CEO: Masashi Hayashi

・Headquarters: 1-1-1 Ichigayakagacho, Shinjuku-ku, Tokyo 162-8001, Japan

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