Raksul Launches "Raksul Design Production Service" – Providing Promotional Design Outsourcing and Corporate Design Governance Infrastructure

Raksul Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yo Nagami) has launched the "Raksul Design Production Service" (https://design-pro.raksul.com/lp/01), offering professional design outsourcing for flyers starting at 10,000 yen per item with turnaround as fast as two business days.

This release introduces a case study from Morinaga Milk Industry Co., Ltd. (Headquarters: Minato-ku, Tokyo). Morinaga Milk resolved issues such as fragmented production at various branches and increased burden on headquarters, achieving both a reduction in production man-hours and consistent brand control. Currently, the service is being adopted mainly by enterprise companies with multiple branches and departments, but it plans to expand to SMEs to support the optimization of promotional work for all types of companies.

Background: "Structural Challenges" in Corporate Promotions For years, enterprises with multiple locations have faced issues of "high costs, low efficiency, and difficulty in brand governance" regarding the production of flyers and promotional materials. Outsourcing to major design agencies typically costs over 100,000 yen per item, and delivered data often cannot be edited internally, leading to additional costs for every revision. Conversely, attempting in-house production often leads to a cycle where work concentrates on specific individuals with design skills, causing knowledge to become siloed and dispersed across branches.

These challenges are particularly acute in industries like housing equipment, real estate, and manufacturer sales agencies, where branches operate nationwide with unique promotional activities. The conflicting demands of "headquarters seeking quality and brand consistency" and "local branches needing flexible production based on customer needs" were factors depressing the overall productivity of promotional operations.

Raksul's Goal: A "Platform for Design Production" We have promoted the digitalization of the design production sector by building a platform that matches diverse design agencies with user companies online. This is an attempt to apply the insights of "sharing models" and "efficiency through technology," cultivated in sectors like printing, advertising, and logistics, to design production.

The value of this platform goes beyond "low-cost production outsourcing." Created designs are stored and managed as templates in the cloud, converting them into "corporate digital assets" that can be referenced and utilized by branches nationwide in real-time. We aim to create a system that generates a "chain of value," where a single flyer request leads to the construction of an entire company's design governance foundation.

Client Voice: Morinaga Milk Industry Co., Ltd.

- **Company Name**: Morinaga Milk Industry Co., Ltd. - **Business Scope**: Manufacturing and sale of dairy products, beverages, desserts, and nutritional food. - **Department**: Domestic Sales Headquarters, DtoC Sales Division, Milk Sales Department (in charge of home delivery channels). - **Representative**: Takuya Imai, Manager, Milk Sales Department.

### Challenges Before Adoption In Morinaga Milk's Milk Sales Department,営業 activities were conducted through numerous agencies nationwide, focusing on home delivery and school lunch channels. Although flyers are vital tools for initial customer contact, production was done individually by personnel at each branch, with no knowledge sharing. Creation from scratch could take over half a day, encroaching on time meant for core sales activities. Furthermore, reviewing compliance with表示 rules, including pharmaceutical and health promotion laws, was highly specialized and imposed a heavy burden on both headquarters and the field. A new system was needed to balance national brand governance with local flexibility.

### Outcomes After Adoption - **Production Hours**: Significantly reduced through template utilization and outsourced production. - **Operational Efficiency**: Evened out production loads, improving overall team efficiency. - **Knowledge Sharing**: Timely internal sharing became possible, allowing branches to utilize existing knowledge. - **Operations**: Rules were integrated into templates, enabling accurate and smooth execution.

Client Comment: "In agency sales for home delivery channels, the flyer production task, a critical customer touchpoint, was encroaching on essential sales activities due to silos at each branch. Creation from scratch could take over half a day, and sharing knowledge or adhering to complex compliance rules was a major issue. With the introduction of the 'Raksul Design Production Service,' we have unified production, management, and sharing. I feel we have achieved great results, as anyone can now edit or reuse templates in a browser."