Veltra Inc. (headquartered in Chuo-ku, Tokyo; President & CEO: Wataru Futatsu), operator of the local experience booking platform 'Veltra', announces its sponsorship of 'Student Hula Week 2026', Japan's largest student hula event hosted by Aloha Laboratory Co., Ltd. (headquartered in Shibuya-ku, Tokyo; CEO: Kenjin Shinohara), and the launch of online ticket sales for the event.

Background and Objectives of Sponsorship and Ticket Sales

Japan is said to have the world’s largest hula market outside of Hawaii, with a strong and widespread community of enthusiasts across all age groups. Through its sponsorship, Veltra aims to support the activities of the next generation of student hula dancers and further deepen its connection with Japan’s hula community.

Furthermore, as a starting point of this initiative, Veltra plans to develop premium tour products offering authentic hula experiences in Hawaii and immersive cultural activities for Japanese hula enthusiasts in the future.

About 'Student Hula Week 2026'

Hosted by Aloha Laboratory, 'Student Hula Week 2026' is Japan’s largest competition gathering high school and university hula dancers from across the country. Young dancers showcase their training achievements and share the spirit of hula, Hawaii’s traditional culture, creating an annual highlight of excitement and cultural exchange.

Additionally, on August 3, workshops will be held where participants can receive direct instruction from four renowned Kumu Hula (hula masters) who lead Hawaii’s hula community.

Event Overview

Event Name: Student Hula Week 2026 (Summer Hula Week: High School Hula Competition & College Hula Competition 2026)

Dates: August 1 (Sat) – August 3 (Mon), 2026

Venue: Kannei Hall, Yokohama, Kanagawa Prefecture

Organizer: Aloha Laboratory Co., Ltd.

Tickets:

- August 1 (Sat): 6th High School Hula Competition 2026 Event Ticket – ¥7,700 - August 2 (Sun): 15th College Hula Competition 2026 Event Ticket – ¥7,700 - August 3 (Mon): Kumu Hula Workshop – Full-day Pass ¥55,000 / Individual Session ¥15,000

Details: https://www.veltra.com/jp/japan/kanagawa/yokohama_minatomirai/a/203567

About Aloha Laboratory Co., Ltd.

Aloha Laboratory Co., Ltd. is dedicated to the authentic transmission of Hawaii’s traditional culture, 'hula', and serves as a cultural bridge between Japan and Hawaii through event production and cultural promotion. As a long-time organizer of premier student hula stages such as the 'High School Hula Competition' and 'College Hula Competition', the company has established a platform for cultural succession to the next generation. Leveraging strong trust relationships with Kumu Hula in Hawaii, it stands as a leading pioneer in delivering genuine Hawaiian culture to Japan beyond mere entertainment.

URL: https://www.aloha-lab.com/

About Veltra

Veltra goes beyond the traditional travel agency model, offering solutions to discover 'heart-touching experiences' from domestic to international destinations, pre-trip to post-trip, and online to offline.

Number of local tours: Approximately 23,000 Number of tour operators (worldwide): Approximately 9,000 Countries served: 150 Members: Approximately 2.85 million Participant reviews: Approximately 610,000

URL: https://www.veltra.com/jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event