Visasq Co., Ltd. (Headquarters: Meguro-ku, Tokyo, hereinafter referred to as Visasq), which supports business research and execution with an expert network of over 800,000 people in 190 countries, has begun accepting pre-orders on Amazon for its first book by Representative Director and CEO Eiko Habane, titled "Target-Driven Strategy for BtoB Companies that 'Question' Primary Information."

The bookstore release date is scheduled for Friday, June 19, 2026.

Pre-order page: https://amzn.asia/d/05PUjKyr

◼️Target-Driven Strategy for BtoB Companies

In the fields of new business development, R&D, and marketing for BtoB companies, many business professionals grapple daily with questions like "Whose issues should we address?" and "Which market should we target?" In today's rapidly advancing technology and changing business environment, relying solely on public information and past transaction data has limitations in deeply understanding the latest situations faced by target customers and formulating future hypotheses. Consequently, many companies struggle with the speed and quality of their decision-making.

This book introduces the "Target-Driven Strategy," which begins with "deeply understanding the target." It explains how the approximately 120,000 knowledge matching transactions (※) conducted annually on "Visasq," a knowledge platform connecting over 800,000 experts worldwide, are utilized in the Target-Driven Strategy. The book provides practical approaches with numerous case studies, such as perspectives for re-evaluating target customers in mature markets, methods for exploring new applications of existing technologies, and processes for verifying new business hypotheses.

(※Based on data from March 2024 to February 2025. Excludes matching by overseas subsidiaries.)

This book, which systematizes information gathering by combining "primary information" and "secondary information" and the formulation of "questions" to deepen customer understanding, emphasizes the importance of making decisions based on primary information—such as "what is happening right now in the industry" and "the true voices of the target customers we should aim for"—which cannot be seen from public information like statistical data and articles alone, especially in an era where AI is streamlining information gathering and analysis.

◼️Book Overview

Title: Target-Driven Strategy for BtoB Companies that 'Question' Primary Information

Author: Eiko Habane

Release Date: June 19, 2026

Price: ¥1,600 (本体) + tax

Publisher: Gentosha

<Table of Contents>

Chapter 1: Target-Driven Growth Begins with Questioning "Common Sense"

Chapter 2: The Multiplication of "Primary Information" x "Secondary Information" to Accelerate Decision-Making

Chapter 3: Re-evaluating Target Customers for Growth in Mature Markets

Chapter 4: Country, Industry, Customer Size... Consider it a New Market When Customer Attributes Change

Chapter 5: Do You Understand Your Customers' Issues and Opportunities Better Than They Do?

Chapter 6: Challenging "High Difficulty" by Gathering High-Quality Primary Information at Maximum Speed

◼️Author Profile

Eiko Habane, Representative Director and CEO, Visasq Co., Ltd.

Joined Goldman Sachs Securities' Investment Banking Division in 2001. After gaining experience in budget planning and management at L'Oréal Japan, she was involved in PE investment for five years at Unison Capital. In March 2012, she founded walkntalk Co., Ltd. (now Visasq Co., Ltd.) and officially launched Visasq in October 2013. The company was listed on the Tokyo Stock Exchange Mothers (now TSE Growth) in March 2020. She graduated from the University of Tokyo with a degree in Economics and obtained an MBA from the Massachusetts Institute of Technology.

◼️About Visasq Co., Ltd.

Supports new business promotion utilizing Japan's largest knowledge platform.

Provides "BtoB customer interviews where you can ask potential customers," supporting hypothesis building and marketability verification based on actual needs. Adoption has expanded primarily in the new business and R&D departments of major corporations, with an implementation record of 1 in 4 TSE Prime listed companies. ※Multiple department adoptions are counted as one company (as of March 2026).

【Company Profile】

Company Name: Visasq Co., Ltd.

Location: Sumitomo Fudosan Aobadai Hills 1F/9F, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042

Date Established: March 19, 2012

Representative: Eiko Habane, Representative Director and CEO

Securities Code: 4490 (TSE Growth)

URL: https://corp.visasq.co.jp/

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