New TV Commercial Featuring Satomi Ishihara, 'The Answer is WealthNavi,' Starts Airing June 1st

WealthNavi Inc., provider of the No. 1 robo-advisor in Japan by assets under management and number of users, began airing a new TV commercial featuring actress Satomi Ishihara on June 1, 2026. The company is also launching a campaign to commemorate the 10th anniversary of the WealthNavi service. The WealthNavi robo-advisor automates 'long-term, cumulative, and diversified' asset management based on Nobel Prize-winning theories, including automated NISA support. The new commercial features a quiz-show format where an office worker, played by Ishihara, finds the solution to her NISA concerns in 'WealthNavi.' Additionally, the 10th-anniversary campaign offers a total of 100 million yen in prizes to eligible users who meet specific criteria during the campaign period.