Overview World Co., Ltd. will hold the "World Ecoromo Campaign," a clothing collection initiative, from Friday, May 22, to Sunday, May 31, 2026, across 282 shopping centers nationwide. The campaign aims to make effective use of clothing by collecting unused items and facilitating their recycling and reuse.

Started in 2009, this campaign is now in its 17th year. As a pioneer of clothing recycling in the apparel industry, it has expanded mainly through physical retail stores, including department stores and shopping centers, attracting many participants.

Campaign Details This season, the campaign has expanded to include Right-on Co., Ltd. and Narumiya International Co., Ltd. Customers who bring eligible items to participating stores will receive discount tickets that can be used at World Group stores within the same facility.

- **Collection Period**: 10 days, from Friday, May 22, to Sunday, May 31, 2026. - **Discount Ticket Usage Period**: 31 days, from Friday, May 22, to Sunday, June 21, 2026. - **Eligible Items**: Clothing, scarves, stoles, hats, belts, ties, and bags (eco-bags, carry-on bags, and suitcases are excluded). - **Offer Details**: One 500 yen discount ticket for every item of clothing collected (up to a maximum of 10 tickets). - **Usage Terms**: One ticket can be used for every 3,300 yen (including tax) purchase.

Social Contribution Since 2011, the "World Ecoromo Campaign" has donated over 100 million yen in total to support children. Collected items are used for reuse.

- **Major Beneficiaries**: The Japanese Red Cross Society, Ashinaga育英会, Child Chemo Support Fund, and others.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン