SHOO・LA・RUE Evolves Its Hit Pants! New 'Karorin' Series Debuts.

SHOO・LA・RUE, a ladies' fashion brand operated by Arkas International Co., Ltd. of the World Group, has updated its 'Flap Easy Pants'—a product that saw consistent stockouts last year. The brand will launch the new 'Karorin' series on Friday, May 22, accompanied by the release of a special feature page on the same day.

This season, the brand has achieved a 'double cooling effect' by adding xylitol processing—which reacts to perspiration—in addition to the instantaneous coolness of the material upon touch. Furthermore, long-awaited setup items have been added to the lineup.

Shoo-La-Rue, primarily located in shopping centers nationwide, is a brand that proposes timely trend items at low prices for women across a wide range of styles and ages. We stay close to the feelings of women who want to enjoy fashion daily, proposing a lifestyle that combines the fashion adults desire with everyday practicality.

Product Points: The Highly Acclaimed 'Versatile Pants' Become Even More Comfortable The 'Flap Easy Pants,' which left many customers wanting last year, have been reborn as the 'Karorin Flap Easy Pants.' While maintaining their lightweight feel, they are now suitable for everything from daily use to office scenes.

- Selectable Lengths: A lineup is available that allows you to choose the optimal length according to your style or body type. - Long-Awaited Setup: This season, tops and jackets that can be worn as a setup with the pants have newly debuted. This expands the range of coordination, making them suitable for summer business scenes and formal occasions.

Technology: 'Double Cooling' via Contact Cooling × Xylitol Processing This year, the brand has significantly strengthened functionality to comfortably endure the summer heat. Based on the proprietary 'Shoo ice plus' material, which boasts high contact cooling capabilities, we have added 'xylitol processing' that generates coolness by reacting to moisture such as sweat.

The double effect of 'coolness upon touch' and 'coolness reacting to moisture' ensures you stay cool and maintain a dignified appearance even in the harsh summer. Additionally, the series features various other functions for summer comfort: Contact Cooling / Moisture-Absorbing Cooling / Machine Washable / Natural Stretch Material.

[What is the 'Karorin' Series?] 'Lightly, with dignified beauty.' This is SHOO・LA・RUE's unique series that stays close to women who wish to be both light in body and mind and dignified in appearance, balancing the functionality needed for busy daily life with adult elegance.

[What is Shoo ice plus?] This is a series focused on coolness, using materials with a 'Q-max' value—which represents the coldness felt upon touch—of 0.14 or higher.

[S-LL/Machine Washable/Setup Available] Selectable Length Karorin Cooling Flap Easy Pants - Price: ¥3,989 (tax included) - Colors: Charcoal Gray, Black, Light Beige, Taupe, Mocha Brown, Blue, Navy - Sizes: 01(S) / 36(S Short) / 02(M) / 38(M Short) / 03(L) / 40(L Short) / 04(LL) / 42(LL Short)

Despite being easy pants, the flap pocket design provides a polished look. The elastic waist makes them easy to wear, and the moderate wide silhouette is a versatile choice. You can choose from two lengths—Regular and Short—based on your height and preference. They are recommended for classic casual coordination with T-shirts or summer knits, as well as office casual styles paired with blouses.

[S-LL/Machine Washable/Setup Available] Karorin Cooling Tuck Blouse - Price: ¥3,489 (tax included) - Colors: Charcoal Gray, Greige, Taupe, Blue - Sizes: S, M, L, LL

A blouse featuring a three-dimensional silhouette created by tucks in the front. The relaxed width makes it hard to see body lines, and the moderate length with side slits ensures a well-balanced look just by putting it on. While simple, the volume of the sleeves acts as an accent and provides upper arm coverage. Pair it with denim or wide pants for a relaxed adult casual look, or with a skirt for a more refined appearance suitable for both on and off-duty scenes.