Narumiya International Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Daisuke Hosaka), a member of the World Group, is driving the expansion of its 'petit main' childrenswear brand in Hong Kong. On April 3, 2026 (Friday), the company opened its third store at 'SOGO Causeway Bay' in the prominent shopping district of Causeway Bay. Subsequently, on April 29 (Wednesday), it opened its fourth store at 'SOGO Kai Tak' in the high-profile Kai Tak redevelopment area.
With these openings, the brand has established a four-store presence in just over six months since its first Hong Kong store launch in the fall of 2025. By implementing a multi-channel strategy covering shopping malls, department stores, and outlet centers, the company is accelerating the expansion of 'petit main' in the Asian market.
[Existing Stores] Store 1: Opened September 4, 2025 (Thursday) at 'Hopewell Centre Shopping Mall' (Wan Chai) Store 2: Opened November 1, 2025 (Saturday) at 'New Town Plaza' (Sha Tin)
Located in the heart of Causeway Bay, a representative shopping district in Hong Kong, the store is positioned on the baby/kids floor of a department store frequented by fashion-conscious customers from both inside and outside Hong Kong. It aims to strengthen direct engagement with families. Opening Date: April 3, 2026 (Friday) Location: 7th Floor, SOGO Causeway Bay
This opening is in one of Hong Kong's largest commercial facilities in Kai Tak, an area rapidly developing through large-scale redevelopment. It aims to offer the brand's appeal to families newly settling in this area. Opening Date: April 29, 2026 (Wednesday) Location: 6th Floor, SOGO Kai Tak
FACT BOX
- Source: PR TIMES
- Category: News
- Organizations: World Fashion (Hong Kong) Co., Ltd.
- Products / services: petit main