Right-on Co., Ltd. is expanding its mobile store and workshop initiative, 'Right-on Caravan,' to Tokyo, Aichi, Chiba, and Kanagawa, alongside ongoing activities in Hokkaido. Initiated in Hokkaido in 2023 through collaboration with local medical and welfare corporations, the project opens temporary shops at facilities to bring the joy of choosing clothing to residents who find it difficult to visit retail stores. It also offers sustainable workshops using leftover apparel and denim materials. Right-on positions this activity as a social contribution project rather than a purely commercial endeavor. Key schedules for 2026 include: Itabashi, Tokyo (June 5-7), Sapporo, Hokkaido (June 15-19 and June 27-29), Nagoya, Aichi (July 12-14), Kashiwa, Chiba (July 15), and Yokohama, Kanagawa (December 5). Right-on, a consolidated subsidiary of World Co., Ltd. since March 2026, aims to provide casual wear spanning various age groups and trends while creating new value through local community collaboration.
FACT BOX
- Source: PR TIMES
- Category: business