Fields International Co., Ltd. Collaborating Select Shop "IKITSUKE" Holds First Pop-Up in Tohoku Region

Fields International Co., Ltd., a wholesale division of the World Group, and its collaborating select shop "IKITSUKE" will hold a pop-up event at S-PAL Sendai from June 19 (Fri) to June 28 (Sun). This marks the first pop-up in the Tohoku region, featuring a comprehensive lineup of 29 items, including staple pieces and the new collection for the Spring/Summer 2026 season, to convey the brand's unique world.

"IKITSUKE" Spring/Summer 2026 Visual

The IKITSUKE Spring/Summer 2026 collection projects an image of women who enjoy their daily lives positively and true to themselves.

This pop-up will feature two styles from the linen-like material series, the salopette and tie pants, alongside two new models made from the classic dry ox material. Additionally, two types of tops, wide pants, and dresses made from plating jersey material, which have been popular since the brand's inception, will be available, offering items that can be cherished for a long time, regardless of trends. Please enjoy a collection that adds comfort and elegant ease to your summer wardrobe.

Spring/Summer 2026 Season Theme

"CHEERFUL WOMEN"

Absorbing the sun's energy, feeling a power that rivals its light. Embracing a positive atmosphere, with inner strength and outward radiance.

IKITSUKE expresses these "Cheerful women" through its collections. The lineup is designed to resonate with women who wish to live cheerfully and enjoy their daily lives with a positive outlook.

【Pop-Up Store Details】

Dates: June 19 (Fri) - June 28 (Sun), 2026

Venue: S-PAL Sendai Main Building 1F & S-PAL Square (1-1-1 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture)

Business Hours: <Sun-Thu> 10:00 AM - 8:00 PM <Fri-Sat> 10:00 AM - 9:00 PM *Subject to the facility's operating hours

[Special Offer] Customers who register for the IKITSUKE OFFICIAL LINE during the event will receive a 1,000 yen coupon usable on the spot.

About "IKITSUKE"

https://instagram.com/ikitsuke_official

"IKITSUKE" opened its first store in Akatsutsumi, Setagaya-ku, Tokyo, in December 2018 and currently operates three stores along the Keio Line. The stores and products are curated by the husband-and-wife team Masayasu and Akiko Yamamoto, who have backgrounds in major select shops. They emphasize "communication with customers," offering personalized service and carefully selected items, unique to a retail store that started from scratch, building a loyal customer base primarily within the local community.

The collaboration with the World Group began in the Spring/Summer 2024 season. While expanding its handling in new specialty stores, the brand has performed well nationwide in specialty stores. Moving forward, IKITSUKE plans to increase brand awareness through various initiatives such as developing new sales channels and pop-up events, while also communicating its brand appeal through the development of original products and carefully curated selections tailored to customer needs based on location.

Origin of the Name: "Iki" (chic/stylish) + "Tsuke" (attachment/dressing), implying stylish dressing and becoming a local favorite.

Concept: To enrich lifestyles through proposals of people, products, and shops embodying "Relaxed Elegance."

<Store Locations>

IKITSUKE Shimotakaido Main Store

IKITSUKE Sasazuka Store

IKITSUKE Kamikitazawa Store

*About store expansion: https://store.ikitsuke.tokyo/about#faq

Online Store: https://ikitsuke.official.ec/

Image: Kamikitazawa Store

Company Overview

IKITSUKE Co., Ltd.

Address: Domur 5, 1F, 4-37-10 Akatsutsumi, Setagaya-ku, Tokyo 156-0044

Representatives: Co-CEOs Masayasu Yamamoto & Akiko Yamamoto

Business Activities: Retail, planning, production, and sales of women's apparel.

Fields International Co., Ltd.

Address: 6-8-1 Minatojima Nakamachi, Chuo-ku, Kobe 650-8585

3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526 World Kita-Aoyama Building

Representative: President and CEO Hiroyuki Tsuru

Business Activities: Planning, production, and sales of apparel and miscellaneous goods.