[ALL NEW MART] First POP-UP STORE to be held from Saturday, June 20th! Latest lineup, only available here, revealed earlier than anywhere else.

WORLD CO., LTD. is pleased to announce that its new brand "ALL NEW MART," directed by creator Mika Roitsuki, will hold its first-ever POP-UP STORE since its debut at "THE PLUG" gallery in Harajuku, starting Saturday, June 20, 2026.

This event will feature the first public unveiling of the latest items that embody the brand's worldview.

"ALL NEW MART" was developed by WORLD CO., LTD. and Mika Roitsuki, based on approximately two years of meticulous market verification (POC) and a proprietary analysis framework, working backward from contemporary consumer insights. It is a new casual brand that proposes clothing and miscellaneous goods centered around "one's own philosophy" rather than fleeting trends.

The brand aims to establish itself not merely by selling products, but by aligning with the customer's psychology, understanding "why they choose certain items and how they incorporate them into their lives," thereby creating a unique value that cannot be replicated by others.

Approximately two months after its debut in April 2026, the brand will hold its first POP-UP STORE at "THE PLUG" in Harajuku.

"ALL NEW MART," which started as an online store, is now offering a physical space for the first time where customers can "experience" the brand's atmosphere.

The venue will feature a spatial design inspired by the weekend room of the brand's icon, "NEW-chan." We invite you to enjoy the space, which captures a moment from relaxed daily life, along with the latest items at the POP-UP venue.

Please note that the items at the venue will be sample displays, and purchases will be made through the online store.

This is a valuable opportunity to see and touch ALL NEW MART items in person, so please take this chance to visit the POP-UP STORE.

[POP-UP STORE Product Lineup *Partial Excerpt]

♦ Midnight Screen T-shirt Price: ¥6,600 (tax in) Size: Free Colors: Off-white/Light Green/Lavender/Charcoal Gray

♦ Pile Shirt Price: ¥7,700 (tax in) Size: Free Colors: Navy/Yellow/Light Green

♦ Pile Shorts Price: ¥7,700 (tax in) Size: Free Colors: Navy/Yellow/Light Green

♦ Piano Graphic T-shirt Price: ¥5,500 (tax in) Size: Free Colors: Blue/White/Gray/Brown

♦ Stripe Camisole Blouse Price: ¥7,700 (tax in) Size: Free Colors: Pink/Blue/Off-white/Light Green

♦ Sheer Border Knit Polo Price: ¥7,700 (tax in) Size: Free Colors: Light Green/Yellow/Bordeaux

♦ Leg Warmers Price: ¥5,500 (tax in) Size: Free Colors: Light Green/Yellow/Bordeaux

♦ 2-Way Pullover Price: ¥6,050 (tax in) Size: Free Colors: Yellow/Orange/Purple

♦ Bi-Color Sweat Half Pants Price: ¥8,800 (tax in) Size: Free Colors: Light Gray / Ivory/Mint Gray

[POP-UP STORE Event Details]

Venue: THE PLUG - Address: 1F, 6-12-9 Jingumae, Shibuya-ku, Tokyo 150-0001

Event Dates - Saturday, June 20, 2026: 3:00 PM - 9:00 PM - Sunday, June 21, 2026: 11:00 AM - 6:00 PM *Pet-friendly.

[POP-UP STORE Limited-Time Offer]

A special coupon will be distributed to all visitors!

[Flower Shop "logi PLANTS & FLOWERS" POP UP STORE]

In conjunction with this event, a POP-UP STORE by the flower shop "logi PLANTS & FLOWERS" (@logiplantsandflowers) will also be held.

This group of creators operates under the concept of "New forms of flowers that touch the heart, created one by one with free ideas, unbound by anything," and is active in expressing the beauty and strength of flowers and plants in various forms.

Wonderful flowers and plants will decorate the venue during the event period. Of course, you can purchase them on the spot. *Payments at the logi POP UP STORE are by credit card only. *Sales will end once the flowers are sold out. Please understand this in advance.

[ BRAND CONCEPT ]

ALWAYS ME, ALWAYS NEW

Be myself, be new.

I shine when I am "myself."

Even as trends change, a place where you can find a new "me" that stays in tune with the times.

ALWAYS ME, ALWAYS NEW.

That is ALL NEW MART.

[ TARGET ]

People who value "time for themselves" and "fashion that reflects their own style."

[ PRICE ]

Item Price Range

KNIT / ¥5,500~ BLOUSE / ¥7,700~ CUT&SEWN / ¥4,400~ SKIRT / ¥9,900~ PANTS / ¥5,500~

[ Social Media ] ■ ONLINE STORE https://store.world.co.jp/s/brand/allnewmart/

Instagram ＠allnewmart

https://www.instagram.com/allnewmart/

<Company Profile> Name: WORLD CO., LTD. Representative: Nobuteru Suzuki Address: 6-8-1 Minatojima Nakamachi, Chuo-ku, Kobe 650-8585 3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526 WORLD Corporate Site https://corp.world.co.jp WORLD Group Official Online Store https://store.world.co.jp/ Keywords: