[June 25th Online] Kyusai VP Atsushi Yamada to Speak on AI-Driven Marketing Transformation

Kyusai VP Atsushi Yamada to Deliver Keynote at 'Commerce NEXT 2026'

Atsushi Yamada, Senior Executive Officer and VP at Kyusai Co., Ltd. (HQ: Fukuoka City, Fukuoka Prefecture; President: Junro Ishikawa), has been announced as a keynote speaker for the online seminar 'Commerce NEXT 2026 by Japan Net Economy Newspaper'.

Additionally, Yamada is scheduled to participate in a real-world networking event (by prior registration and invitation only) to be held on Thursday, July 23, in conjunction with the seminar.

### Keynote Theme: Maximizing LTV with AI! Kyusai's New Marketing Methodology Focused on Customer-Centricity and Reproducibility

During his keynote, Yamada will detail the company's initiatives toward transforming into an AI-enabled marketing organization. He will specifically present the full scope of its proprietary AI platforms, 'KAKUHEN' and 'KAKUSHIN'.

By integrating and analyzing massive datasets, including Voice of Customer (VoC) data, the company is significantly improving the resolution of customer understanding and achieving reproducibility in marketing activities. This is expected to lead to substantial improvements in ROI (Return on Investment). The company positions AI not merely as a tool for operational efficiency, but as a critical 'management infrastructure,' proposing a new standard for marketing.

### Event Overview

- Event Name: Commerce NEXT 2026 - Organizer: Japan Net Economy Newspaper - Online Seminar Date/Time: Thursday, June 25, 2026, 10:00–10:40 (Keynote) - Networking Event: Thursday, July 23, 2026 - Speaker: Atsushi Yamada, Senior Executive Officer and VP, General Manager of Sales Strategy - URL: https://commercenext.jp/

### About Kyusai Co., Ltd.

Founded in Fukuoka City in 1965, the company celebrated its 60th anniversary in October 2025. Kyusai develops and sells healthcare products, such as 'The Kale' made from kale, and skincare products. Since 2022, under the mission of 'realizing a world where people age positively by developing and spreading well-aging of mind and body,' the company has been striving to become a 'Well-Aging Company.'