Credit Saison, a major partner of the Japan National Soccer Team since 2001, has started a large-scale nationwide promotion project to support the team. Collaborating with partner companies like JR Kyushu, Sogo & Seibu, Parco, Mitsui Fudosan, and UC Card, the company is staging events to connect people, businesses, and communities.\n\nKey initiatives include:\n1. Shibuya Promotion & 3D Experience: A next-generation immersive event, 'Mitsui Fudosan SAMURAI BLUE 3D EXPERIENCE Presented by SAISON,' is running at MIYASHITA PARK from May 29 to June 30, 2026. On June 14, J-WAVE's 'SAISON CARD TOKIO HOT 100' will broadcast live from the venue.\n2. SAMURAI BLUE Train: A specially wrapped train will run on the Seibu Railway (mainly Ikebukuro Line) starting June 8, 2026.\n3. Custom Digital Cards: Limited-edition soccer-themed designs for 'SAISON CARD Digital' and 'JI BLUE' designs have been available since May 29, 2026.\n4. Social Media Campaign: An official X (formerly Twitter) campaign will run from June 4 to June 26, 2026, offering replica jerseys and towel mufflers.
FACT BOX
- Source: PR TIMES
- Category: finance