Accelerate Store DX with Staff Affiliates! Woomy Launches New Service to Visualize Store Staff Contributions via QR Codes. Clarifies Contribution to EC Sales, Achieving Both OMO Strategy and Improved Staff Evaluation.

Woomy Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture; CEO: Osamu Date), which operates an influencer marketing business, has launched a new service called "Staff Affiliate" that visualizes how much physical store staff have contributed to e-commerce (EC) site sales. This service issues a dedicated QR code to each staff member and measures the flow from in-store customer service to online purchases. It quantifies the "contribution of store staff to EC traffic", which was previously opaque, and promotes fair evaluation and store DX (Digital Transformation).

[Background of Service Development: Bringing Store Staff's "Hidden Contributions" into the Light] In recent years, "showrooming", where consumers check products in stores and make the actual purchase on EC sites, has been advancing. Although store staff heighten purchasing intent through polite customer service, the final sales are recorded on the EC side, creating an issue where staff efforts are difficult to evaluate fairly. "Staff Affiliate" was developed as a solution to resolve this division between physical stores and EC and accelerate OMO (Online Merges with Offline).

[Three Features of Staff Affiliate] 1. Instant issuance of dedicated staff QR codes By pressing the QR code issuance button on the product page they want to show the customer from the Staff Affiliate app, a dedicated staff QR code is issued. 2. Accurate tracking to EC contract completion When a customer scans the QR code and visits the EC site, the system automatically measures subsequent purchasing actions. It visualizes in real-time which staff member generated how much sales and when. 3. Introduction of an evaluation system via performance-based rewards (affiliate) Based on the measured data, it becomes possible to design incentives such as returning a percentage of sales to the staff. It improves staff motivation and encourages proactive sales promotion.

[Benefits of Introduction] Store operating companies: Redefines physical stores as "media that sells" and achieves company-wide sales increases. Store staff: Customer service is evaluated as numbers, directly linking to increased motivation and income. Customers: Can smoothly enjoy shopping anywhere through introductions from trusted staff.

[Future Outlook] Through "Staff Affiliate", Woomy will support the OMO strategies of all retail businesses, including apparel, cosmetics, home appliances, and interior goods. In the future, we also plan to expand functions linked to staff's SNS activities, aiming to be a next-generation marketing platform that turns individual broadcasting power into corporate assets.

[Inquiries regarding this matter / Service introduction] For service introduction, please contact us from the following. https://woomy.me/Staff_Affiliate_QR/ Inquiry window: [email protected]

[Company Profile] Company Name: Woomy Co., Ltd. Representative: Osamu Date Location: Sunport Building 5F, 3-1-14 Yahatadori, Chuo-ku, Kobe City, Hyogo Prefecture Established: October 30, 2020 Business: Operation of influencer matching platform "Woomy", etc. URL: https://corporate.woomy.me/