"Tradition with a Modern Sensibility." Japanese Sake Brand "Hitennyo" Renewed and Re-released [CORTESE Inc.]

Renewed Hitennyo

CORTESE Inc. (Tokyo) will fully renew its original Japanese sake brand "Hitennyo (HITEN-NYO)" and release "Hitennyo Sweet moon" and "Hitennyo Shining mist" with new designs.

Hitennyo was born with the aim of conveying the new charm of Japanese sake together with small breweries. It is characterized by a taste that is easy for those unfamiliar with sake and women to enjoy, and an artistic design not found in traditional sake.

Hitennyo, released in 2023, received valuable feedback from many customers and buyers.

Based on these comments, we re-examined the brand concept and carried out a renewal with the theme "Tradition with a Modern Sensibility."

We will deliver a new Hitennyo as a brand that naturally blends into modern lifestyles while cherishing the tradition and culture of Japanese sake.

Nakaoki Brewery Co., Ltd.

Jointly developed with a small brewery in the Okitama region of Yamagata Prefecture

Hitennyo is an original brand jointly developed with "Nakaoki Brewery Co., Ltd.," a small brewery in the Okitama region of Yamagata Prefecture.

We will convey the new value of Japanese sake both domestically and internationally by fusing the technology of a brewery that continues to protect local brewing with modern sensibilities.

A Japanese sake to accompany a woman's moment of relaxation

Hitennyo was developed with the image of "a cup to slowly enjoy your own time at the end of the day."

Its gorgeous aroma of peach and Muscat, gentle sweetness, and light mouthfeel make it a taste that even sake beginners can enjoy.

It aims to be a companion for women who are busy every day, to a time of self-care.

Girls' parties and potlucks: 500ml, Solo time: 180ml

Hitennyo Sweet moon

Characterized by a peach aroma, gentle sweetness, and a clean finish. It has a soft taste that can be enjoyed as a dessert sake. Alcohol content: 15%

Hitennyo Shining mist

A sparkling sake with a transparent mouthfeel and a refreshing aftertaste. A faint aroma of Muscat. Recommended for pairing with meals. Alcohol content: 9%

Approximately 2 servings in a champagne glass: 330ml

Brand Message

Hitennyo is a brand that inherits the tradition of Japanese sake while connecting it to the future with new sensibilities.

We will continue to propose new ways to enjoy Japanese sake together with local breweries and convey the charm of Japanese sake culture both domestically and internationally.

Hitennyo Sweet moon pairs well with spicy dishes. Hitennyo Shining mist with Caprese salad.

Product Information

Brand Name: Hitennyo (HITEN-NYO)

Product Names: Hitennyo Sweet moon

Hitennyo Shining mist

Release Date: June 24, 2026

Planning and Sales: CORTESE Inc.

Manufacturing: Nakaoki Brewery Co., Ltd. (Yamagata Prefecture)

[Company Profile]

Company Name: CORTESE Inc.

Business Activities: Planning, brand development, and overseas export of Japanese alcoholic beverages; domestic and overseas sales of used printing equipment.

Brand Site: https://www.hitennyo.com

Inquiries: [email protected]