【Senior Awareness Survey】Over 70% aware of the disease name, but 30% have never had a bone density test; Cosmo Lab reports on osteoporosis status among 1,476 seniors

Survey Overview Cosmo Lab, a senior marketing platform operated by Cosmo Health Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takashi Kozuka), has released the results of a survey on osteoporosis targeting seniors aged 50 and older. The study analyzed awareness, medical check-up status, medical advice, and lifestyle habits, highlighting a significant gap between understanding and actual behavior.

Key Findings

### High awareness of the disease, yet significant unexamined population 72.2% of seniors surveyed stated they "know both the name and details" of osteoporosis, indicating widespread awareness. However, 27.6% have never undergone a bone density test, revealing that awareness does not necessarily lead to medical action.

### Lack of perceived necessity and fewer opportunities are main reasons for non-examination Top reasons for not having a test include "did not feel the necessity" (42.9%) and "never been recommended by a doctor" (40.7%). Barriers are not related to financial costs, but rather a lack of motivation and guidance.

### High interest in dietary habits and demand for practical information Many seniors are conscious of consuming "soy products," "small fish," and "dairy products" to strengthen bones. There is also strong demand for columns on "revising lifestyle habits" and "dietary reinforcement methods," showing a high need for concrete preventative measures.

### Medical advice regarding bone health While 66.1% of respondents have never been told they have low bone mass or osteoporosis, approximately 30% have received some form of warning from a doctor regarding their bone health. This underscores the importance of regular health management despite the lack of obvious symptoms.