To know human-only work, understand AI first: Jin Ohno of crack lectures at Onoda YEG

On May 19, 2026, Jin Ohno, CEO of branding firm crack Inc., gave a lecture at the Onoda Chamber of Commerce and Industry Youth Group (Onoda YEG) in Sanyo-Onoda, Yamaguchi. The lecture was themed 'Tasks taken by AI vs. Jobs only humans can do - with corporate examples'. Ohno explained that crack, which expresses corporate identity via art and music, has seen a surge in AI consulting requests. This is because modern AI development is entering the realm of 'tacit knowledge'—such as aesthetic judgment and craftsman details—which aligns with crack's art-branding methods. Microsoft CEO Nadella has also noted that AI's true value lies in leveraging a company's tacit knowledge. Regional cities like Sanyo-Onoda suffer from information gaps with Tokyo and a lack of local AI consultants. To address this issue, crack is currently exploring opening a satellite office, 'crack Sanyo-Onoda Office'. Ohno emphasized that instead of rejecting AI, companies must fully understand what AI can do in order to identify what only humans can do. By defining these boundaries, humans can focus on their core value.