The "Nashiré" (ナシレ) brand, specializing in Japanese pear sweets, has been launched with the slogan "For pear lovers, to love pears even more," pursuing the deliciousness of Japanese pears. The product to be released this summer is "Rifu Pear Cheesecake," which delivers the charm of Rifu Pears, a specialty of Rifu Town, Miyagi Prefecture, in a new form. To allow more people to enjoy the 140-year history of Rifu Pears as a special dessert, we have developed a two-layered cheesecake that allows you to savor the delicate flavor of Japanese pears. Pre-orders will begin on July 4, 2026 (Pear Day). Chef Enmeiji of the popular Michelin-starred restaurant "EMMÉ" in Omotesando supervised the creation of this cheesecake. Production for 2026 is limited to 28 whole cakes. A portion of the sales from this product will be used for initiatives such as developing products that utilize local ingredients and promoting the charm of the region.
Pre-orders will start on July 4, 2026 (Pear Day), and products will be shipped sequentially from August 2026.
Three Key Features: A "New Sensation Sweet" Completed by Adding Rifu Pear Jelly
"Rifu Pear Cheesecake" is a slightly special cheesecake that customers complete themselves by adding Rifu Pear compote and jelly as a final touch. You can enjoy a freshly made cheesecake that you have completed with your own hands.
01 | Recipe that Enhances the Aroma and Sweetness of Rifu Pears
Using primarily naturally derived ingredients, the recipe is designed to enhance the delicate aroma and sweetness of Rifu Pears.
02 | Two-Layered Cheesecake
By combining a smooth cheesecake with Rifu Pear compote and jelly, you can enjoy a balance of fruitiness, acidity, and melt-in-your-mouth texture.
03 | Handmade in a Miyagi Workshop / Delivered in Gift Packaging
Each product is carefully manufactured in a workshop in Miyagi Prefecture and delivered in packaging suitable for gifts.
A Portion of Sales Will Be Returned to Support Regional Business Activities | "Designing the 22nd Century"
At create company Inc., with the philosophy of "Designing the 22nd Century," we are engaged in creating businesses and cultures that we want to pass on to the next generation. One of these initiatives is our "Community Development x Food and Beverage" effort. Through product development utilizing local ingredients, sales at food trucks and events, and participation in Furusato Nozei (hometown tax donation) programs, we have been promoting the charm of regions through food. We have previously created products that leverage regional resources, such as the jointly developed brand "Lassi to." with House Foods Corporation Tohoku Branch, "KIBOU Apple Pie" using non-standard apples, and products jointly developed with high school students. A portion of the sales from this product will be used for developing products that utilize local ingredients and for initiatives that promote the charm of the region.
The newly launched "Nashiré" is Japan's first specialty Japanese pear sweets brand, born from the desire to deliver the appeal of Rifu Pears to more people.
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[Sales Page]
https://goodmovement.base.shop/items/146582087
We also offer other products utilizing regional ingredients and sister products of Nashiré.
[For the Latest Product Information] Company Official Instagram https://www.instagram.com/createcompany.inc?igsh=czEzN3l2dnBjaW16&utm_source=qr
Inquiries Regarding This Matter
create company Inc.
Regional Revitalization Business Department Manager
Miyu Hatta TEL: 03-4400-3900
MAIL: [email protected]
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- Source: PR TIMES
- Category: 商品発売
- Organizations: EMMÉ