Highly Popular "Milky x Shirotan" Collaboration Limited Goods (4 Items) First Release at Pop-Up Store "Shirotan Fuwari Store" Held at Tokyo Station Ichibangai Ichiban Plaza Starting July 24 (Fri)!

NEWS RELEASE

July 8, 2026

Creative Yoko Co., Ltd.

Highly Popular "Milky x Shirotan" Collaboration Limited Goods (4 Items)

First Release at Pop-Up Store "Shirotan Fuwari Store" Held at Tokyo Station Ichibangai Ichiban Plaza Starting July 24 (Fri)!

Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture, President: Takayuki Kitahara) will first release collaboration items between its original character "Shirotan" and Fujiya Co., Ltd.'s (Headquarters: Bunkyo Ward, Tokyo, President: Nobuyuki Kawaura) "Milky" at the pop-up store "Shirotan Fuwari Store" to be held at Tokyo Station Ichibangai Ichiban Plaza, starting July 24, 2026.

Additionally, a POP UP shop by Fujiya Confectionery Store will be held at "Tokyo Gift Palette" on the 1st floor of the Yaesu North Exit of Tokyo Station during the same period. This summer, you can enjoy special collaborations at two spots in Tokyo Station.

"Milky x Shirotan" A Perfect Match Collaboration Returns!

"Shirotan" is an original character modeled after a harp seal, embodying our company's philosophy of "calmness, healing, encouragement, and connection." "Shirotan," who loves ice cream, milk, and sweets, is a perfect match with Fujiya's long-selling candy "Milky," loved by children and adults alike. The sight of "Shirotan" wrapped in a "Milky" wrapper, merging their cuteness, has been highly popular among many fans since the first collaboration two years ago. This popular collaboration has become an annual event. Please look forward to the appearance of limited goods featuring "Shirotan" playfully sticking out its tongue like Peko-chan, and "Milky" motifs.

About First Release

Following the first release at the pop-up store "Shirotan Fuwari Store" held at Tokyo Station Ichibangai Ichiban Plaza starting July 24, the items will appear at all "Shirotan" directly managed stores nationwide and online shops.

First Release Period: Friday, July 24, 2026 - Thursday, August 6, 2026

Release Location: Shirotan Fuwari Store, Tokyo Station Ichibangai Ichiban Plaza

Sales are scheduled to begin on Friday, August 7, 2026, at "Shirotan" directly managed stores nationwide, as well as the official online store and other net shops.

Items Available (4 Items Total)

A lineup of 4 items featuring designs inspired by Milky wrappers and colorful designs.

Shirotan Milky Drawstring Bag ¥2,500 (tax included)

Shirotan Milky Colorful Keychain (3 colors) ¥1,800 (tax included)

Shirotan Milky Big Tote Bag ¥3,980 (tax included)

Shirotan Milky Embroidered Towel (2 colors) ¥880 (tax included)

Fujiya Confectionery Store POP UP Shop to be Held at "Tokyo Gift Palette" on the 1st Floor of Tokyo Station Yaesu North Exit!

Furthermore, this summer, a collaborative pop-up event between Fujiya Confectionery Store and "Shirotan," titled "Peko-chan x Shirotan Fuwa Fuwa Sweets Party," will be held for a limited time at "Tokyo Gift Palette" on the 1st floor of the Yaesu North Exit of Tokyo Station.

This will be held concurrently with the "Shirotan Fuwari Store" at Tokyo Station Ichibangai Ichiban Plaza.

In addition to goods featuring original newly drawn designs, confectionery will also be sold, with a key visual depicting Peko-chan and Shirotan, along with Shirotan's friends Rakkoinu, Ramune, and Shell, enjoying a sweets party.

This summer vacation, you can enjoy the special collaborations of "Milky x Shirotan" and "Peko-chan x Shirotan" at two spots in Tokyo Station.

Fujiya Confectionery Store POP UP Shop Event Outline

Peko-chan x Shirotan Fuwa Fuwa Sweets Party

Event Period: Friday, July 24, 2026 - Thursday, August 6, 2026

Business Hours: Weekdays 9:30 AM - 8:30 PM; Saturdays, Sundays, and Holidays 9:00 AM - 8:30 PM

*Last day ends at 6:00 PM

Purchase Bonus (Novelty):

Customers who spend ¥3,000 or more (tax included) at the Tokyo Gift Palette POP UP Shop will receive one "Peko-chan x Shirotan Puffy Seal" (2 types total) on a first-come, first-served basis. These are limited edition stickers with a cute fluffy touch and puffy texture.

Venue: Tokyo Gift Palette "Weekly Palette" (Immediately after exiting the JR Tokyo Station Yaesu North Exit ticket gate)

https://www.tokyoeki-1bangai.co.jp/tokyogiftpalette/

*Seals will be distributed randomly, and patterns cannot be chosen.

*Quantities are limited, so distribution will end once supplies run out.

*One item per transaction per person.

*Even if you spend ¥6,000 or more (tax included), you will receive one seal.

Main Products Handled at Fujiya Confectionery Store POP UP Shop

"Milky Cans with Magnets" (2 types total) with detachable magnets will be sold.

"Shirotan Potepote Mascot Keychains (Shirotan as Peko-chan)" and "Peko-chan x Shirotan Acrylic Charms" (2 types total) will be sold.

*All images are for illustrative purposes only.

*Product contents and designs are subject to change.

*Depending on congestion, measures such as issuing numbered tickets may be implemented.

For the latest information, please check Fujiya Confectionery's official X account (@Fujiya_Yougashi). Thank you for your understanding.

*Some products may have purchase quantity limits.

*Sufficient quantities of products are prepared, but please understand if they are sold out.

*POP UP shop details are subject to change or cancellation.

*Some items may not be available or may be sold out depending on the store.

About Fujiya Co., Ltd.

Fujiya Co., Ltd. began with the opening of a Western confectionery store in Motomachi, Yokohama, in 1910. Its main businesses include operating Western confectionery sales chain stores and restaurants, as well as manufacturing and wholesale of confectionery and food products. Through the best quality and best service, we continue to provide deliciousness, enjoyment, and satisfaction to many customers.

Fujiya Website

https://www.fujiya-peko.co.jp/

Fujiya Confectionery Store Brand Site

https://www.fujiya-peko.co.jp/cakebrand/

About "Shirotan"

"Shirotan" is an original character modeled after a harp seal, embodying our company's philosophy of "calmness, healing, encouragement, and connection." Since its debut in 1999, we have developed products centered around soft plush toys and stuffed animals. With their rounded form and gentle expressions, they bring healing and comfort to customers of all ages.

Starting October 2026, the TV anime "Shirotan" will be broadcast on TV Asahi every Saturday from 4:29 PM.

Official Website: https://sirotan.fun/

Official X (Shirotan Character): https://x.com/sirotanfunwari

Official X (Shirotan Event Product Information): https://x.com/sirotan_fun

Official Instagram: https://www.instagram.com/sirotan_fun/

About Creative Yoko Co., Ltd.

We celebrated our 45th anniversary in March 2026. Valuing "joy" and "playfulness," we develop original character brands such as "Shirotan," "Pet Paradise," and "Mother Garden." Through products that accompany daily life, we will continue to deliver "calmness, healing, encouragement, and connection."

Representative: President Takayuki Kitahara

Headquarters: 667-16 Takada, Nagano City, Nagano Prefecture, 381-8545

Business Activities: Planning and sales of pet fashion and pet supplies, operation of trimming salons, hotels, and dog runs, planning and sales of lifestyle goods and goods for after-school care, and character licensing for "Shirotan."

URL: https://www.creativeyoko.co.jp/