Why Do They Go Viral? The Boundary Between "Legally OK but Dangerous" in the SNS Era? Free Seminar "Avoiding Virality and Trouble! Copyright x Generative AI Risk Management Guide" (2 Sessions)

C&R Inc. (Creek & River Co., Ltd.) will hold a free online seminar titled "Avoiding Virality and Trouble! Copyright x Generative AI Risk Management Guide" (2 sessions) for marketers, PR professionals, and those involved in SNS operations.

Vol. 1, "Why Do They Go Viral? The Boundary Between 'Legally OK but Dangerous' in the SNS Era," is scheduled for Wednesday, July 29, and Vol. 2, "Can You Spot It? Practical Checks for Infringement and Evidence Preservation," is scheduled for Wednesday, August 19.

As the creation of content using generative AI expands, cases where content goes viral despite being "legally unobjectionable" are increasing. Especially in the SNS and advertising fields, we are entering an era where risk management that includes not only copyright but also "ethics, impressions, and context" is required.

This series responds to the frequent requests received in surveys for "examples of viral incidents on SNS" and "ways to avoid them," and will provide explanations from both legal and practical perspectives.

Vol. 1 will discuss the "judgment criteria" such as "why virality occurs" and "how legal risks and public reactions diverge" based on actual viral incidents. Vol. 2 will explain concrete checking methods and practical evidence preservation to prevent such risks.

This content is ideal for marketers, PR professionals, and SNS managers who feel that "going viral is scarier than being sued."

We welcome anyone interested to participate.

<Contents of Vol. 1 "Why Do They Go Viral? The Boundary Between 'Legally OK but Dangerous' in the SNS Era">

- SNS Virality Case Studies

- The Difference Between "Legally OK" and "Virality NG"

- Basic Perspectives for Preventing Virality

<Contents of Vol. 2 "Can You Spot It? Practical Checks for Infringement and Evidence Preservation">

- How to Confirm Derivation

- Concepts and Procedures for Infringement Checks

- Utilizing Fact-Checking Tools

- Practical Points for Evidence Preservation

<Recommended for>

- Those who want to understand AI content virality cases based on real examples

- Those who want to organize the "reasons why content goes viral despite being legally sound"

- Those who want to grasp "expressions prone to virality" in SNS and advertising in advance

- Those who want to improve the accuracy of risk judgment during planning and production stages

- Marketers, PR professionals, and those involved in SNS operations

"Avoiding Virality and Trouble! Copyright x Generative AI Risk Management Guide"

Date and Time

Vol. 1: Wednesday, July 29, 2026, 7:00 PM - 8:00 PM

Vol. 2: Wednesday, August 19, 2026, 7:00 PM - 8:00 PM

Location

Online

Speaker

Intellectual Property Management Skills Test Holder Makiko Hasegawa

After engaging in research and development at a major plant engineering company, she worked in the intellectual property department, handling patent applications and more. As an IP specialist, she participated in the launch of new businesses directly under the CEO and, while struggling, worked with teams in legal, development, and sales to learn how to create business models from external consultants. Through learning about brand creation, marketing, and overall business concepts, she realized that intellectual property is not just about protecting rights and avoiding risks, but also an indicator of corporate value, and became fascinated by the interest and importance of IP. In the age of generative AI, she feels that copyright, as a form of intellectual property, is a part of IT literacy that everyone should know, and she conducts training for beginners.

Qualifications: - Intellectual Property Management Skills Test Holder, Level 2 - Business Copyright Certification, Advanced

Participation Fee

Free

Capacity

60 people per session

▼ Click here for details and registration for Vol. 1 "Why Do They Go Viral? The Boundary Between 'Legally OK but Dangerous' in the SNS Era"

https://www.creativevillage.ne.jp/category/crv_event/175917/

*Deadline: Wednesday, July 29, 2026, 8:00 PM

▼ Click here for details and registration for Vol. 2 "Can You Spot It? Practical Checks for Infringement and Evidence Preservation"

https://www.creativevillage.ne.jp/category/crv_event/175928/

*Deadline: Wednesday, August 19, 2026, 8:00 PM

<Related Information>

▼ Click here for details on PEC's training services

https://www.creativevillage.ne.jp/category/topcreators/web-creator/110965/

【Inquiries regarding this seminar】

Creek & River Co., Ltd. PEC Secretariat

"Copyright x Generative AI Risk Management Guide" Seminar Staff

Email: [email protected]

=========================

Since its establishment in 1990, C&R Inc. has been a pioneer in creator agencies, supporting the career and skill development of creators through job fairs, career consultations, and seminars. Moving forward, in line with its mission to "improve the lifelong value of professionals," the company aims to create an environment where creators can fully utilize their abilities through various initiatives.

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▼ Click here for other design and creative related seminars

https://www.creativevillage.ne.jp/category/crv_event_category/crv_event_creative-design/

Event information, including seminars, is also distributed via email newsletter. If you are interested, please register!

▼ Click here to register for the "C&R Inc. Event Information Newsletter"

https://go.creativevillage.ne.jp/l/924692/2022-01-14/hrr6w

\\Online Training Service "PEC Sta" Launched!//

PEC (Professional Education Center), the education division of C&R Inc., a pioneer creator agency founded in 1990, has launched an online training service that packages over 550 archived webinar contents planned and held by PEC for corporate use. In addition to strengths in IT, digital, and creative fields, the service will continuously expand its content to cover the latest technologies and trends such as design, programming, and AI. Please utilize it for the training, reskilling, and educational development of your employees and staff.

▼ Click here for details

https://www.cri.co.jp/news/005792.html

【About Creek & River Co., Ltd.】

Established in 1990, Creek & River Co., Ltd. operates under the mission of "improving the lifelong value of professionals" and "contributing to client value creation." The company engages in agency business (dispatch and recruitment), produce business (development and contracting), and rights management business (intellectual property planning, development, and distribution) specializing in professionals in the fields of video, games, web, advertising, publishing, authors, performing arts, architecture, AI/DX, and athletes. As the C&R Group, the company operates in the medical, IT, accounting, legal, fashion, food, life sciences, CXO, and agriculture fields, expanding its business to a total of 18 sectors.

Website: https://www.cri.co.jp/

X: https://twitter.com/creekcrv

Facebook: https://www.facebook.com/creekandriver

note: https://note.com/creek

LinkedIn: https://www.linkedin.com/company/cr.creekandriver

YouTube: https://www.youtube.com/channel/UCS9MHzddqWKsOAgmUnTgxIg

▼ Company introduction video filmed by drone now available!

https://youtu.be/2YRqMPcsv3o

▼ What are the origins of C&R? Brand site "Go Beyond the Limit"

https://www.cri.co.jp/gobeyond/