DASHING DIVA, a global self-nail brand operated by Aieslink, a group company of Cross Plus, has released a promotional movie featuring its brand muse, Wonyoung of IVE.

The main video begins with the announcement of 'Wonyoung's Day Off' as BIG NEWS. It depicts Wonyoung enjoying her day off in hotels and cafes, wearing 'Rosemelt' and 'Dewy Cherry,' which are her selections, known as 'Wonyoung PICK.' Key highlights include her facial expressions and the nail poses that viewers will want to replicate.

The video impressively demonstrates the '1-second application' convenience of 'magic press,' suggesting how easily anyone can achieve the '#WonyoungNail' look that the world loves. The brand communicates a message that self-nailing supports a positive mindset, portraying time enjoyed with 'magic press' in daily life.

DASHING DIVA will present an original DASHING DIVA x Wonyoung keychain to customers who purchase items worth 3,000 yen (tax included) or more on the official e-commerce site between May 1 and May 31.

- Incentive: DASHING DIVA x Wonyoung Original Keychain - Eligibility: Purchases of 3,000 yen (tax included) or more on the official e-commerce site - Quantity: Limited to 1,000 pieces (while supplies last)

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: magic press / magic press slim