Providing Color and Joy to Citizens' Lives Through Fashion: Cross Plus Signs Comprehensive Partnership Agreement with Kaizu City, Gifu Prefecture

Cross Plus Inc. (Headquarters: Nagoya, Aichi; President: Hiroomi Yamamoto), a lifestyle creation company that enriches daily life through the power of fashion, signed a comprehensive partnership agreement with Kaizu City, Gifu Prefecture, on Thursday, May 28, aimed at resolving regional issues and improving citizen services.

Through this agreement, both parties will leverage their respective resources and expertise to promote collaboration in various fields, including child-rearing support, lifestyle improvement for citizens, regional revitalization, disaster prevention and mitigation, and human resource development. The goal is to bring color and joy to the lives of Kaizu citizens and contribute to the city's 'Lifelong Prosperity.'

Founded in 1951, Cross Plus is an apparel trading company and manufacturer that handles everything from planning and production to sales, primarily of women's clothing. In recent years, it has also been working on product and service development in the lifestyle sector and the use of sustainable materials. The company has established logistics and distribution bases in Kaizu City and has built a long-standing relationship with the region. Since opening the CP Distribution Center in Takasu-cho, Kaizu-cho in 1986, it has expanded its business foundation through the establishment of the Chubu Center and Kaizu Warehouse, deepening its ties with Kaizu City in terms of regional economic revitalization and job creation.

In August 2025, the company held an event titled 'Let's Make a One-of-a-Kind Original T-shirt' for elementary school students at the Kodomo Mirai-kan ZüTTo. By providing opportunities for local children to enjoy creative activities, the company is committed to creating spaces that connect the community, businesses, and the next generation. Against this backdrop, the comprehensive partnership agreement was signed to further strengthen cooperation in addressing regional issues and improving citizen services.

Collaboration details include: promoting 'Exercise Play Projects' and supporting sports youth groups for child-rearing; co-hosting parent-child events and developing new products for lifestyle improvement; conducting outdoor events and promoting upcycling for regional revitalization; providing temporary evacuation shelters for disaster prevention; and implementing workplace experience programs for human resource development.

Mayor Yokokawa of Kaizu City stated, 'Cross Plus is a powerful partner for enhancing the city's appeal, and we look forward to co-creating value.' President Yamamoto of Cross Plus added, 'We will contribute to society by providing color and joy to the region through fashion.'