Hatsune Miku to Co-Star with VTuber Suisei Hoshimachi at ZOZO Marine Stadium First Pitch!

Crypton Future Media, Inc. (Headquarters: Sapporo, Hokkaido, Representative Director: Hiroyuki Ito) is pleased to announce that virtual singer "Hatsune Miku" will appear in the first pitch ceremony alongside VTuber Suisei Hoshimachi at the "Chiba Lotte Marines vs. Fukuoka SoftBank Hawks" game to be held at ZOZO Marine Stadium on July 20, 2026 (Monday, holiday).

This collaboration was realized thanks to the new commercial for Lotte's "Coolish" and "Soh" titled "Cold and Blue, Summer Has Arrived," featuring Suisei Hoshimachi. The song they sing in the commercial is "Ao no Sumika" (Lyrics and Music: Tatsuya Kitani), named after the "blue" brand color common to "Coolish" and "Soh," creating a refreshing piece that accompanies summer moments.

To commemorate the release of this commercial, in addition to the first pitch ceremony appearance, multiple projects are planned, including collaboration rooms at Lotte City Hotel Kinshicho and a train takeover on the Tokyo Metro Hibiya Line. For details, please visit the special website (https://www.lotte.co.jp/products/brand/coolish/soh-coolish/).

Please enjoy this special ceremony delivered in collaboration with Suisei Hoshimachi at the stadium!

◆◆Game Information◆◆

Game Title: "Cold and Blue, Summer Has Arrived. Coolish & Soh Day"

Game Date: Monday, July 20, 2026 (Holiday) Gates Open 3:00 PM / Game Starts 5:00 PM

Venue: ZOZO Marine Stadium

Matchup: Chiba Lotte Marines vs. Fukuoka SoftBank Hawks

◆◆Commercial Information◆◆

Title: "Cold and Blue, Summer Has Arrived. Version"

Release Date: Friday, July 3, 2026

Starring & Singing: Suisei Hoshimachi, Hatsune Miku

Song: "Ao no Sumika" (Lyrics and Music: Tatsuya Kitani)

Character Design: Kope Nishiki

Video URL (90 sec): https://youtu.be/0v78WbIc4BM

Video URL (30 sec): https://youtu.be/F_zYUAjFQgg

Video URL (15 sec): https://youtu.be/83A2TgK28v0

Special Website: https://www.lotte.co.jp/products/brand/coolish/soh-coolish

【Contact】 Crypton Future Media, Inc. Piapro Staff https://piapro.jp/piapro_inquiry/

<Reference Information>

▼Profile of "Suisei Hoshimachi"

A virtual idol who continues to carve out a path in the music scene with overwhelming presence, wielding her voice as her weapon.

In 2021, she released her first album "Still Still Stellar," which included her signature song "Stellar Stellar." The album achieved two top rankings, debuting at #1 on Billboard JAPAN Download Albums and the Oricon Weekly Digital Album Ranking. Her 2024 release "Bibidiba" caused a global viral sensation primarily on social media, and she was the first VTuber to surpass 100 million YouTube views and 100 million cumulative streams on Billboard JAPAN. She has also gained international recognition in the field of visual expression, with her music video winning a Bronze Award at "Clio Music 2025," one of the world's three major advertising awards. In 2024, she embarked on her first three-city tour in Osaka, Tokyo, and Fukuoka, starting with Saitama Super Arena. In January 2025, she released her third full album "Shinsei Mokuroku," which topped the iTunes総合チャート. In February of the same year, she achieved her long-held dream of a solo live performance at "Nippon Budokan" since the early days of her career.

She is attracting keen attention from various fields as an icon who transcends the boundaries between virtual and real, being selected for Forbes JAPAN's "30 UNDER 30 JAPAN 2025." In March 2026, she established her personal agency "Studio STELLAR." The largest arena tour of her career as Suisei Hoshimachi is scheduled to be held in the same year.

▼What is "Hatsune Miku"? https://piapro.net/

A singing voice synthesis software planned and developed by Crypton Future Media, Inc. in 2007, which allows users to input lyrics and melodies to make it sing. The character depicted on the package has a distinctive blue-green twin-tail hairstyle. The numerous songs created with this software posted on the internet sparked a chain reaction of creative works including illustrations, songs, and dances, becoming a cultural phenomenon.

She has since become active in various fields as a "virtual singer." In Japan, the event "Hatsune Miku Magical Mirai," which combines live performances with opportunities to experience the joy of creation, has attracted over 580,000 attendees cumulatively since 2013. In 2026, it will be held in three cities: OSAKA, TOKYO, and HAMAMATSU. Internationally, Hatsune Miku's world tour series "HATSUNE MIKU EXPO" has toured 55 cities with 139 performances. The North American tour has already concluded in 2026, and a European tour is scheduled for November. In addition to events, various related content, such as collaborations with traditional performing arts and renowned artists, are being developed both domestically and internationally.

※ "Kagamine Rin," "Kagamine Len," "Megurine Luka," "MEIKO," and "KAITO" are also virtual singers developed by Crypton Future Media, Inc.

※ "VOCALOID" and "Bokaro" are registered trademarks of Yamaha Corporation.

<Company Overview>

Company Name: Crypton Future Media, Inc.

Representative: Hiroyuki Ito, Representative Director

Location: 11F, Nippon Seimei Sapporo Building, North 3 West 4, Chuo-ku, Sapporo, Hokkaido 060-0003, Japan

Established: July 1995

Founded as a "sound trading company" importing and selling sound materials. While exploring its specialty field of "sound," the company has expanded into digital content-related businesses, leading to the planning and development of the singing voice synthesis software "Hatsune Miku" in 2007. Its mission is to create technologies and services for creators to "make" things, and to "create" platforms for them to present their creations. From Sapporo, Hokkaido, to the world, the company is engaged in building a wide range of services and developing technologies, including licensing over 46 million sound content items, developing voice technologies, developing and operating music distribution platforms, character licensing business, live event production, and planning and operating local projects to support communities.

Corporate Site: https://www.crypton.co.jp/