Miraiwotunagu Announces Expansion of Character IP and Entertainment Business: Vision for IP Collaborations, Nationwide Distribution, and Future Physical Store Expansion

Miraiwotunagu, Inc. (Headquarters: Suginami-ku, Tokyo; President and CEO: Kaneku Watanabe), a consolidated subsidiary of CyberStep Holdings Co., Ltd., announces its long-term vision for future business expansion.

Under the mission of "Enchanting the world through the power of characters," the company will strengthen real-world engagement by launching multiple IP collaborations—including with talents and popular content (to be announced sequentially)—and expanding the distribution of original character products to major retail stores nationwide.

Furthermore, building on the expansion of its cosplay business for this year’s Halloween and the implementation of pop-up events, the company aims to eventually launch its own physical stores.

Background of Vision Development and Past Initiatives

Miraiwotunagu has pursued diversified businesses centered on characters and content, including original character development, OEM product planning, and e-commerce expansion of costume brands.

In recent years, the company has engaged in IP collaborations with diverse partners such as apparel brands, talents, and music festivals, establishing a comprehensive production system covering planning, design, merchandise creation, and sales.

Artist and Talent Collaborations

Planning and manufacturing of limited official merchandise for Japanese concerts; planning and operational support for pop-up stores of talent-produced brands.

Participation in Cultural Events

IP deployment and product creation for music and cultural events such as "KOZA ROCK REVOLUTION" held in Kōza, Okinawa.

Future Business Expansion: Diversification of Sales Channels and the Challenge Toward Physical Store Development

Leveraging its accumulated production capabilities and extensive network, the company will expand opportunities for customers to experience its products and content beyond e-commerce—through daily lifestyle touchpoints and real-world event venues.

1. Collaboration Projects with Multiple Well-Known IPs, Talents, and Artists (to be announced sequentially)

The company will sequentially launch new collaboration projects with high-profile content, talents, and artists. Attractive items and initiatives, leveraging the company’s production expertise, will be unveiled step by step.

2. Nationwide Expansion of Original Character Products and Product Line Enrichment

In addition to existing mascot products, the company will expand distribution to major nationwide retailers such as general merchandise stores and large specialty stores. It will broaden its product range to include stationery, lifestyle goods, and collectible items, thereby increasing fan engagement.

3. Expansion of Cosplay and Costume Business for Halloween

The company is currently advancing the expansion and lineup enhancement of its cosplay costumes and brand 'Roselle' in preparation for this year’s Halloween, aiming for further business growth.

4. Implementation of Pop-Up Stores and Events Toward Future Physical Store Development

From this year into next, the company will promote the planning and operation of pop-up stores linked with various IPs and events. Through these real-world initiatives, it will deliver multifaceted experiential value and ultimately aim to open physical stores that aggregate IPs and content developed by Miraiwotunagu.

Comment from President Kaneku Watanabe

"Since our founding, we have aimed to bring healing and excitement to people’s lives through the power of characters and content. We regard our current collaborations with various IPs and talents, as well as the nationwide rollout of our original character products, as significant milestones. Moving forward, we will go beyond e-commerce by creating real-world experiences through Halloween campaigns, pop-up stores, and eventually physical stores, delivering entertainment experiences to an even wider audience."

[Company Overview]

Company Name: Miraiwotunagu, Inc. Headquarters: Asahi Life Setagaya Bridge Building, 1-22-19 Izumi, Suginami-ku, Tokyo 168-0063 President and CEO: Kaneku Watanabe Business: Planning, production, and sales of IP merchandise and cosplay products URL: https://www.mirai-tunagu.co.jp/