CyberBuzz Launches "Cosmetics One PROJECT," a KOL Agency Specializing in Beauty, from Be One Agent

CyberBuzz Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Akinori Takamura), which operates a social media marketing business, will launch "Cosmetics One PROJECT" (hereinafter referred to as C-One), a KOL agency specializing in the beauty domain (cosmetics and skincare), as a sister project to its SNS-specialized talent and creator agency service, "Be One Agent."

C-One is a beauty marketing project that connects brands and consumers through continuous partnerships with KOLs and beauty creators who possess high expertise and communication power in the beauty domain. In conventional influencer marketing, casting and communication are typically handled on a per-project basis. In contrast, C-One conducts regular meetings and information exchanges with affiliated beauty KOLs, sharing information on beauty trends, favorite products, skin types/concerns, areas of expertise, and follower characteristics on an ongoing basis. By leveraging the knowledge accumulated through these continuous relationships, C-One achieves casting and project design with high affinity for brands, and the production of deeper review content.

Furthermore, C-One will also develop unique products, such as collaboration plans with Mr. Kazunosuke, who has garnered strong support for his analysis of cosmetic ingredients. By collaborating with the SNS media operated by C-One, they will provide end-to-end support from awareness expansion to understanding promotion and purchase intent generation.

Features of C-One: Building Continuous Relationships with Affiliated Beauty KOLs

C-One holds regular meetings and exchanges information with affiliated beauty KOLs. Instead of contacting them only when a project arises, they share trends in the beauty market and user needs through daily communication.

As a result, they continuously grasp:

・Favorite products and the background of product selection ・Skin type, skin concerns, and areas of expertise ・Project ideas based on affinity with follower demographics ・Views on the beauty market and trends

This enables project design and casting with high affinity for brands, which is difficult to achieve with temporary casting for each project.

Additionally, by engaging in project consultations and product feedback exchanges before projects commence, they provide marketing support that leverages both the consumer perspective and the beauty KOL perspective.

C-One Service Menu

1 Co-creation Tie-up Plan with C-One Affiliated Beauty KOLs

Leveraging continuous communication with affiliated beauty KOLs, they implement tie-up projects that emphasize affinity with the brand. Beyond simple product introductions, project design considers:

・Compatibility with followers

・The KOL's own beauty philosophy and favorite products

・Skin type and lifestyle

This results in the creation of highly empathetic and persuasive content.

2 Multiple Special Menus with Top KOLs of High Authority in the Beauty Domain

Example: Kazunosuke Special Plan

By combining the expert analysis of Mr. Kazunosuke, who has high trust for his cosmetic ingredient analysis, with the hands-on reviews of beauty KOLs, they support understanding and trust-building for skincare products.

Furthermore, they offer a unique advertising menu that turns Mr. Kazunosuke's content into short-form videos.

By expanding the reach of Mr. Kazunosuke's unique, expert, and trustworthy explanations through short-form video distribution, they promote not only product awareness but also ingredient understanding and interest in brands and products.

Mr. Kazunosuke

Mr. Kazunosuke X: https://x.com/kazunosuke13

Mr. Kazunosuke YouTube: https://www.youtube.com/@kazunosuke/videos

Examples of "C-One" Affiliated KOLs

Romi (IG: @romi_1006)

Over 400,000 total SNS followers. Reviews a wide range of products from luxury to affordable.

Known as "the weird beauty account," balancing approachability with expertise.

miku (IG: @miku_cosmake)

Former beauty advisor. Holds a Level 1 Cosmetics Ingredients Analyst certification.

Characterized by logical and extensive reviews specializing in mature skin for those over 30.

natu (IG: @natu__mtk)

Shares information on skincare and cosmetics for the over-50 demographic.

Focuses on "beauty that reflects one's life," providing information on effective cosmetics that address the concerns of mature skin.

Future Development

In the beauty domain, consumer information gathering behavior is diversifying, and credibility and conviction, such as "who is recommending it" and "why are they recommending this product," are becoming more important than ever, beyond just gaining awareness.

C-One will support better communication between brands and consumers by utilizing the knowledge and insights accumulated through continuous co-creation with affiliated beauty KOLs.

Moving forward, they will contribute to the growth of beauty brands through the development of new marketing methods in the beauty domain and reliable information dissemination.

C-One Official Accounts

Instagram: https://www.instagram.com/cosmeticsone.project/

TikTok: https://www.tiktok.com/@cosmeticsone.project

X: https://x.com/cosmetics_4064

About "Be One Agent"

"Be One Agent" is an agency service for talents and creators specializing in SNS. In addition to acquiring SNS projects and supporting SNS operations, it expands the opportunities for talents and creators to thrive through proposals for tie-ups with companies and brands, more effective promotions, expanded direct communication channels with fans, and the development of exclusive menus.

Furthermore, in addition to talents and influencers, they are strengthening partnerships with professionals such as commercial directors, directors, designers, and event planning/production experts, to provide more integrated solutions for companies' branding challenges.

"Be One Agent" Official Page: http://beone-agent.jp

CyberBuzz Inc. Company Overview

Founded in 2006, listed on Mothers (now Growth market) in 2019. Currently, under the mission "Transforming communication into value and changing the world," they operate a social media marketing business centered on influencers. They provide integrated solutions in SNS-related fields such as "Influencer Services," "SNS Account Operation," and "Internet Advertising Sales."

・Business Activities: Social Media Marketing Business, Live Streaming Platform Business, HR Business, Investment Business

・Location: 150-0031 Tokyo, Shibuya-ku, Sakuragaokacho 12-10 Sumitomo Fudosan Shibuya Infoss Annex 4, 5, 6F

・Tokyo Stock Exchange Growth Market Securities Code 7069

・URL: https://www.cyberbuzz.co.jp/