Etsushi Toyokawa Appears in Popular Series, Kazunori Kishibe Makes First Appearance! Kintone's Fourth New TV Commercial

Cybozu, Inc. (Headquarters: Chuo-ku, Tokyo; President: Yoshihisa Aono; hereinafter referred to as Cybozu) will release the fourth installment of its TV commercials for "kintone," a no-code tool that allows users to build business systems with AI and drag-and-drop operations. The new commercials are titled "AI Everyone Can Use" and "Everyone is Accumulating." In addition to actor Etsushi Toyokawa, Kazunori Kishibe will be a new cast member. These TV commercials will begin airing nationwide sequentially starting Monday, July 13, 2026. Furthermore, starting Monday, July 6, 2026, transit advertising will be displayed in major stations in the Tokyo metropolitan area and other key locations where many users commute.

New Creative Image

Background of New Commercial Production

In recent years, while interest in AI utilization has been growing, its actual application often remains limited to improving individual work efficiency, with many cases failing to achieve organization-wide AI utilization. To realize AI utilization optimized for one's own company, it is necessary not only to accumulate data but also to prepare the data with the goal of enabling AI usage within the team.

Cybozu's kintone not only allows users to "create business apps with no-code" but can also be utilized as a "data foundation where data usable by AI is naturally accumulated" through daily operations. This commercial was produced to encourage more managers to take the first step towards AI utilization for their entire team.

New Commercial Overview

Broadcast Start Date: Sequential broadcast from Monday, July 13, 2026

*Some regions will begin broadcasting on Friday, July 10, 2026.

Broadcast Area: Nationwide

Special Site: https://kintone.cybozu.co.jp/jp/teamwork-ai/

New Commercial Series: 2 Commercials Total

"AI Everyone Can Use" (15 seconds): https://youtu.be/P2yPPPYKm_g

"Everyone is Accumulating" (15 seconds): https://youtu.be/gqhgDn18Ees

Web Movies

App Creation AI "Can Even Do Gal Slang" (30 seconds): https://youtu.be/j6XAVlkKIgM

Search AI "Ask AI Anything" (30 seconds): https://youtu.be/RhUIF5Kpp14

Record List Analysis AI "Tell Me the High Priority Topics" (30 seconds): https://youtu.be/KoySp1tPSD0

AI Agent "It's Working Right Now~" (30 seconds): Scheduled for release

CM Story: "AI Everyone Can Use"

The "AI Everyone Can Use" commercial depicts Manager Toyokawa, engrossed in creating an app using kintone's AI, with a smile on his face, while President Kishibe watches him fondly. This commercial depicts Manager Toyokawa, who was captivated by kintone's appeal in the first commercial of the series, "Happy Manager," feeling even greater joy in his ability to master AI.

<"AI Everyone Can Use" Storyboard>

Toyokawa (Off-screen narration): Link it with the information of the person in charge~

Toyokawa (Off-screen narration): I wish I could record sales activity history~

As I write freely~

Toyokawa (Off-screen narration): An app is created

Toyokawa (Off-screen narration): So happy~~~~~

Kishibe (Off-screen narration): Wonderful~~~~~

NA: Turn ideas into reality

NA: Kintone

CM Story: "Everyone is Accumulating"

The "Everyone is Accumulating" commercial features President Kishibe in his office, humming with joy as he looks at the data accumulated in kintone. Manager Toyokawa walks by, and President Kishibe, caught singing, tries to hide his joy. This commercial humorously depicts the scale of the data platform, where現場 data is accumulated and becomes the company's asset.

<"Everyone is Accumulating" Storyboard>

Kishibe: For a flexible tool~

Kishibe: With the addition of AI~

Kishibe: Its aspect as a data platform has also been newly created.

Kishibe (Off-screen narration): Kintooooooone

Toyokawa (Off-screen narration): Exactly~~~~~~

NA: Turn data into ideas

NA: Kintone

kintone CM Series Cast

Manager Toyokawa: Etsushi Toyokawa

He gained attention in 1990 for his role in Takeshi Kitano's film "3-4x October." Since then, he has appeared in films such as "12 Japanese Gentle People" (1991), "Sparkling Light" (1992), "Love Letter" (1995), and "The Eight-Tomb Village" (1996). In television dramas, his leading roles in "NIGHT HEAD" (Fuji TV/1992-93), "Say You Love Me" (TBS/1995), and "Blue Bird" (TBS/1997) were major hits, establishing him as a leading actor in Japan in terms of both popularity and skill. His major starring film roles include "New Battles Without Honor and Humanity" (2000), "The Traitor," "Southbound," and "Confession of Murder" (2007), "My Darling Is a Wife" and "The Sword of Farewell" (2010), "A Single Postcard" (2011), "The Long Excuse" (2016), "Paradise Next" (2019), "My Brother, Android and Me" and "The Wandering Ghost" (2022), and "The Shogun's Clerk, Baian Fujieda" Parts 1 & 2 (2023). In the 2020 Hollywood film "Midway," he played Admiral Isoroku Yamamoto of the Combined Fleet, receiving critical acclaim. He has also appeared in notable films such as "Kingdom II: To the Land Beyond" (2022), "And Then I Was Bored" and "Revolver Lily" (2023), and "Kingdom: The Battle of Souls" (2026). He starred in "The Ground Transaction Men" (Netflix/2024) and "No Activity" Season 2 (Prime Video/2024).

President: Kazunori Kishibe

Born in 1947 in Kyoto Prefecture. He received the Japan Academy Prize for Best Actor for "The Thorn of Death" (1990) and the Japan Academy Prize for Outstanding Supporting Actor for "We Are All Alive" and "Dying to Live" (1993). His other works include films such as "One Day, I Will Read" (2005), "The Great Deer Village Incident" (2011), "Outrage: Final Chapter" (2017), "The Cherry Blossom Guardian" and "The Lies of the Suzuki Family" (2018), "Never Been Shot" (2020), and "The Great Yokai War: Guardians" (2023), as well as TV dramas such as the "AIBOU" series (EX/2002-10), the "Iryu - Team Medical Dragon -" series (CX/2006-14), the "Doctor-X: Surgeon Michiko Daimon" series (EX/2012-21), and the "Muyoan Kyokyo Shugyo" series (BS Asahi/2017-26). In recent years, he has appeared in the film "Theatrical Version Doctor-X FINAL" (2024) and the drama "Friendship with Tanaka-san, Who Was My Age Back Then" (NHK/2024).

About Advertising Deployment

In conjunction with the airing of the new TV commercials "AI Everyone Can Use" and "Everyone is Accumulating," transit advertising with the main slogan "Are you using AI as a team?" will be deployed starting Monday, July 6, 2026.

In addition to TV commercials, kintone's AI utilization message will be delivered in various commuting and daily scenes, such as inside major stations in the Tokyo metropolitan area (Tokyo Station, Shinagawa Station, Shimbashi Station, Otemachi Station) and on trains.

Display Period

Shinagawa Station: Monday, July 20, 2026 - Sunday, August 2, 2026

Shimbashi Station: Monday, July 6, 2026 - Sunday, July 19, 2026

Otemachi Station: Monday, July 6, 2026 - Sunday, July 19, 2026

Tokyo Station: Monday, July 20, 2026 - Sunday, July 26, 2026

JR East Trains: Monday, July 27, 2026 - Sunday, August 2, 2026

Display Image

JR Shinagawa Station JR Tokyo Station

What is kintone

Cybozu's business improvement platform used by over 42,000 companies. It allows users to create apps tailored to their company's operations with no-code, low-code, and AI, even without IT knowledge, enabling quick and low-cost business improvements. Its main functions include "database," "communication," and "process management." It can be used for a wide range of purposes such as customer management, travel requests, and daily reports, thereby achieving site-led continuous business improvement.

Product Site: https://kintone.cybozu.co.jp/

*For notes on trademarks and copyright notices, please refer to here.

https://cybozu.co.jp/logotypes/trademark/