Daybreak Expands Sales Partner Network Nationwide, Establishing Test Environments for Special Freezing in Approximately 20 Locations from Hokkaido to Kyushu

Daybreak Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Masayuki Kinoshita), which develops special freezing solutions, has strengthened its collaboration with sales partners and established environments at approximately 20 locations nationwide, from Hokkaido to Kyushu, where freezing tests can be conducted using its proprietary special freezer, the "Art Lock Freezer." The company aims to contribute to solving the challenges faced by food businesses and to the development of the food industry by enhancing localized support tailored to the challenges and needs of each region.

Background of Transition to a Sales System Aligned with Regional Needs

Previously, Daybreak provided proposals and implementation support for its special freezer, the Art Lock Freezer, through a direct sales system centered at its headquarters. However, through its work with customers, it became apparent that support tailored to regional characteristics, such as differing distribution environments and manufacturing site challenges, was crucial. Therefore, the company has now strengthened partnerships with companies that have supported the food industry in various regions. By leveraging a network of locally rooted partners, Daybreak has created an environment where food businesses can experience special freezing technology in a more accessible location, adopting a system that allows for localized proposals and support.

Test Rooms Evolve from Freezing Test Sites to Experience Hubs

Moving forward, in collaboration with each sales partner, these locations will operate not only for freezing tests but also as places where regional food businesses can easily consult and experience special freezing, offering seminars on its utilization, demonstrations combined with peripheral equipment, and introductions to local implementation case studies. Plans and information dissemination will be developed in accordance with the specific challenges of each region.

(Seminar/Event Information: https://www.d-break.co.jp/seminar/)

With this organizational change, the Hokkaido/Sapporo Showroom and Kyushu/Hakata Showroom, previously operated by the headquarters, will cease operations. Moving forward, Daybreak aims to provide locally rooted services with partner companies across the country, striving to create an environment where more food businesses can experience special freezing technology.

[What can be done at the test rooms in each region]

Freezing/thawing tests for various foods

Taste tests of frozen foods / Comparative tasting with unfrozen products

Participation in various seminars

Proposals for operations utilizing freezing

Introduction to utilization examples from other companies

Image of freezing test

Image of freezing test

Regarding the expansion of the sales partner network, President Kinoshita commented as follows:

Comment from President Masayuki Kinoshita

Thanks to the cooperation of our sales partners in each region, we have been able to prepare an environment where special freezing technology can be experienced at approximately 20 locations nationwide, from Hokkaido to Kyushu. I would like to express my sincere gratitude to our partner companies who share our vision and have walked alongside us.

I am delighted that we are establishing a system that can provide value in accessible locations, addressing the challenges of food businesses in each region. To realize Daybreak's mission of "Creating a better future from producers to consumers," collaboration with our partner companies, who support the regions, is indispensable, not just our own efforts. We will continue to join forces to tackle the various challenges facing the food industry and co-create a rich, locally rooted food future.

About the "Art Lock Freezer"

The "Art Lock Freezer" is a proprietary special freezer developed by Daybreak, building upon its food research data. Since its launch in October 2021, it has been adopted by over 700 companies and is supported by many food businesses. In conventional freezing, water within cells turns into ice crystals, damaging the cells. Special freezing rapidly and uniformly freezes the food, creating small ice crystals that minimize cell damage and prevent the loss of umami components. Furthermore, the technology applied to the circulation of cold air reduces damage to food. It preserves the original flavor and texture of ingredients, and even cooked foods can be reproduced with a taste like freshly prepared.

The "Art Lock Freezer" makes it possible to freeze foods that were previously considered difficult and produces high-quality frozen foods that surpass conventional standards.

About Daybreak Co., Ltd.

Founded in 2013, Daybreak is the only company in Japan specializing in special freezers, with the mission of "Creating a better future from producers to consumers." The company develops solution businesses utilizing special freezing technology, including the sale and implementation support of special freezers to food businesses, and the distribution of special frozen foods called "Art Lock Food." As a pioneer in special freezing, Daybreak will continue to develop and promote businesses that solve all kinds of challenges in food distribution.

https://www.d-break.co.jp/