"Tika," a cabaret dress brand operated by DRESS DESIGN WORKS Co., Ltd. (Location: Chuo-ku, Osaka; Sales Manager: Haruka Kirino), has released the latest visuals for its new collection featuring Gen Z fashion icon Mirai Yokoda as the model.

In today's nightlife industry, "personal branding"—where social media influence directly impacts sales—is accelerating. This collection features 8 new styles based on the concept of the "Reiwa Era Winning Dress," pursuing both an overwhelming radiance that translates through screens and functional beauty that directly leads to higher "nomination rates" on the floor.

[3 Reasons Why Nomination Rates Increase]

Rather than simply following trends, we pursued how one can become the "protagonist" in a customer service setting.

・Overwhelming Light Capture

Utilizing glitter lamé that turns venue lighting into an asset, these dresses emit a presence that captures attention in an instant.

・Ultimate Beautiful Silhouette

Reflecting the voices of numerous active cast members, we have achieved a beautiful, curved silhouette that looks stunning from every 360-degree angle.

・Fusion of Trend and Functionality

Incorporating the "effortless chic" (nukekan) sought by Gen Z, as embodied by Mirai Yokoda, while maintaining the stretch and comfort required to prevent fatigue during long hours of service.

[New Product Lineup]

Price: 11,000 yen (tax included) Color: Blue

"Overwhelming Protagonist Feel": Long Dress

https://www.tika.jp/c/tika/tk-ldg248e

Custom-made glitter lamé scattered throughout the dress creates an overwhelming presence even under dim venue lighting. The tight silhouette beautifully emphasizes the body's lines, while the deep V-neck elegantly highlights the décolleté. It is truly the "winning dress" to choose for those special moments.

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  • Source: PR Times
  • Category: News