NEWYORKER Women's Launches Special Feature: 'ELEGANT EASE FOR HOT DAYS – New Dresses That Shine Even on Hot Summer Days'

Daido Forward Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Koichiro Naruse), which plans, manufactures, and sells apparel and accessories under its main fashion brand NEWYORKER, as well as engages in real estate transactions, brokerage, and property management, has launched a special content feature titled 'ELEGANT EASE FOR HOT DAYS – NEWYORKER Dresses That Shine Even on Hot Days' on its official e-commerce site.

ELEGANT EASE FOR HOT DAYS – NEWYORKER Dresses That Shine Even on Hot Days

This summer, let dresses take center stage in your polished wardrobe. Featuring cool comfort and beautiful silhouettes, these pieces effortlessly transition from daily life to special occasions. Discover stylish and comfortable outfits perfect for beating the summer heat.

▽ Visit the special feature page here

https://www.ny-onlinestore.com/shop/pages/features/special-women-newyorker-2026ss-summerdress?utm_source=newssite&utm_medium=pr

PLATING JERSEY SKIPPER DRESS

Made from knit fabric with moisture-wicking and cooling touch technology, this dress ensures comfort even during humid weather. The A-line silhouette gently skims the body, while the relaxed skipper neckline adds a feminine touch. Pair with light accessories for a laid-back summer look.

Dress: ¥17,600 (incl. tax)

Bag: ¥8,800 (incl. tax)

GEOMETRIC PRINT DRESS

A standout piece featuring an original geometric print designed by NEWYORKER. The smooth, wrinkle-resistant fabric maintains a polished silhouette even on busy days. Ideal for everyday wear, as well as office settings or formal dinners where a refined appearance is desired.

Dress: ¥26,400 (incl. tax)

Bag: ¥35,200 (incl. tax)

BLOOM JACQUARD DRESS

This sleeveless dress features a delicate floral jacquard pattern that catches the eye. Lightweight and sleek in silhouette, it offers a cool and refreshing look for hot weather. The subtle pattern makes it easy to layer with cardigans or accessories.

Dress: ¥30,800 (incl. tax)

Cardigan: ¥18,700 (incl. tax)

Scarf: ¥12,100 (incl. tax)

Bag: ¥25,300 (incl. tax)

Sandals: ¥25,300 (incl. tax)

LINEN-LIKE SHIRT DRESS

A shirt dress crafted from textured linen-like fabric that evokes a breezy summer feel. The dry, comfortable texture keeps you cool even on hot days. With a slightly relaxed silhouette and a detachable waist belt, it creates a sophisticated, figure-flattering look.

Dress: ¥28,600 (incl. tax)

Bag: ¥35,200 (incl. tax)

Scarf: ¥12,100 (incl. tax)

▽ View all dresses here

https://www.ny-onlinestore.com/shop/goods/search.aspx?filtercode1=2&filtercode3=54&filtercode2=51&filtercode2=54&utm_source=newssite&utm_medium=pr

▽ View all special features here

https://www.ny-onlinestore.com/shop/pages/speciallist.aspx?utm_source=newssite&utm_medium=pr

About the Membership Program 'NY.CLUB' The 'NY.CLUB' is a membership program available at the official online store 'NY Online,' as well as at NEWYORKER, NEWYORKER OUTLET, and ATRAEL stores nationwide. Members can earn points through purchases and enjoy various benefits.

▽ NY.CLUB Membership Page https://www.ny-onlinestore.com/shop/pages/nyclub.aspx

About NEWYORKER

NEWYORKER offers traditional styles with confidence in design and quality, incorporating the essence of the times. The brand benefits from the heritage and expertise of Daido Limited, the parent company that handles textile production and apparel manufacturing in-house.

Founded in 1964, NEWYORKER began as a traditional brand with a focus on 'comfort, quality, and beautiful tailoring.' In January 2024, the brand celebrated its 60th anniversary, launching the new brand message 'Timeless Wardrobe – One Garment to Last a Lifetime.' Committed to heartfelt hospitality, NEWYORKER aims to deliver garments that become deeply cherished and passed on to others. With the New Yorker tartan 'House Tartan' as its brand symbol, the company will continue to promote timeless traditional styles.

Daido Forward Co., Ltd.

Established: August 22, 2007 Representative: President and CEO Koichiro Naruse Capital: ¥100 million (wholly owned by Daido Limited) Business: Planning, manufacturing, and sales of apparel and accessories, real estate management, commercial facility operations, etc. https://www.daidoh-forward.com/

Contact Daido Forward Customer Service [email protected] Toll-free: 0120-17-0599 Hours: 10:00–17:00 (excluding weekends, holidays, year-end and New Year, and summer vacation periods)