When will the Matsuzakaya Ueno Store gourmet event be held?

It will be held from Wednesday, June 3, 2026 to Tuesday, June 30, 2026.

What kind of products will be sold?

Seasonal Japanese sweets (such as waterless and kudzu manju), various prepared dishes, sweets, and local breads from all over Japan will be sold.

When will the 'Local Bread Festival' be held?

It will be held from Wednesday, June 24, 2026 to Tuesday, June 30, 2026 at the North Entrance Arcade on the 1st floor.

How many brands will be featured?

A total of 22 brands will be introduced as the latest gourmet offerings at Matsuzakaya Ueno Store.

Where will the events be held?

The events will be held at the food floor 'Hoppetown' and various event spaces (1st floor, B1F) of Matsuzakaya Ueno Store.

Matsuzakaya Ueno's 'Hoppe Town' to Host Early Summer Gourmet Event

Published May 30, 2026 1:38 AM ・ Updated Jun 14, 2026 8:01 AM ・ 4 min read ・ Source: PR TIMES

Matsuzakaya Ueno's food floor, 'Hoppe Town,' is hosting a series of limited-time events in June, featuring seasonal Japanese sweets and the 'Local Bread Festa.' A total of 22 brands will rotate weekly to provide seasonal flavors.

June Gourmet Events at Matsuzakaya Ueno

Matsuzakaya Ueno's food floor, 'Hoppe Town,' is hosting events featuring popular shops that rotate weekly. June's lineup includes a variety of sweets perfect for the season. Highlights include 'Minazuki' by Goken Uiroya and 'Kuzu Manju' by Tsuburaya, offering refreshing Japanese sweets. Additionally, the popular 'Local Bread Festa' will return, allowing customers to enjoy local breads from all over Japan.

### Event Schedule and Featured Products

#### June 3rd (Wed) – June 9th (Tue) - <Creative Sweets Royal> Brandy Cake (1,782 JPY) / 1F Oedo Shinmachi Event Space - <Torikara no Ie> Fried Chicken (540 JPY/100g) / B1F Hoppe Town Event Space - <Goken Uiroya> Minazuki (713 JPY/3 pcs) / 1F Wagashi/Yogashi Event Space - <Sakaiya> Conger Eel Sushi (1,698 JPY) / B1F Hoppe Town Event Space - <Tamago Sando no S.Y.K.> 4-Type Egg Sandwich (648 JPY) / B1F Subway Connector Event Space - <Shiroishi Western Confectionery> Cookie Tin (3,200 JPY, until June 16th) / 1F Wagashi/Yogashi Event Space

#### June 10th (Wed) – June 16th (Tue) - <NOBODAstore> Basque Cheesecake (720 JPY) / 1F Oedo Shinmachi Event Space - <Nagomi Sweets> Kusamochi (270 JPY) / 1F Wagashi/Yogashi Event Space - <Utatsu Kotaro> Utatsu Nigiri Sushi (2,430 JPY) / B1F Hoppe Town Event Space - <Yoshino Torimeshi Preservation Society> Chicken Rice Onigiri (799 JPY) / B1F Hoppe Town Event Space

#### June 17th (Wed) – June 23rd (Tue) - <Yushima Kagetsu> Karinto/Mayuzumi (648–702 JPY) / 1F Oedo Shinmachi Event Space - <Usagiya> Dorayaki (1,350 JPY, June 18th–23rd) / 1F Oedo Shinmachi Event Space - <Kakimo Confectionery> Kaki-mochi/Rice Crackers (500 JPY, until June 30th) / 1F Wagashi/Yogashi Event Space - <Patisserie Tiera> Okara Cake (600 JPY) / 1F Wagashi/Yogashi Event Space - <Kantaya> Tuna Sushi (2,592 JPY) / B1F Hoppe Town Event Space - <Kushikatsu Momen> Kushikatsu Assortment (1,500 JPY) / B1F Hoppe Town Event Space

#### June 24th (Wed) – June 30th (Tue) - <Local Bread Festa> Approx. 80 types of local breads / 1F North Gate Arcade - <Ryugi> Bimi Gushin Premium Bento (2,160 JPY) / B1F

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Source: PR TIMES
Category: Event
Organizations: ＮＯＢＯＤＡｓｔｏｒｅ

Matsuzakaya Ueno's 'Hoppe Town' to Host Early Summer Gourmet Event

June Gourmet Events at Matsuzakaya Ueno

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