Sunsun Sponge to Exhibit for the Second Consecutive Year at MEGA Show Bangkok 2026 - Home, Gifts & Premiums in Thailand

Dainichi Corporation (Setagaya-ku, Tokyo; President: Motoyuki Yoshida; hereinafter 'Dainichi'), a manufacturer and distributor of kitchen products such as solid dish detergents and sponges, will exhibit at MEGA Show Bangkok 2026 - Home, Gifts & Premiums, Asia's largest lifestyle and gift trade show, to be held in Bangkok, Thailand from Wednesday, July 15 to Friday, July 17, 2026. This will be their second consecutive year participating in the event.

MEGA Show Bangkok 2026 is set to be the largest in its history, with over 1,000 suppliers expected to participate—surpassing the previous year's numbers. It is an international exhibition attracting buyers from across Southeast Asia, Japan, China, South Korea, Europe, the United States, and other regions worldwide. On this global stage, Dainichi will showcase its highly acclaimed 'Sunsun Sponge,' promoting the charm of Made-in-Japan craftsmanship and its brand philosophy, 'Shine life. Subtly, brightly.'

The company aims to further accelerate its expansion into overseas markets, particularly in Southeast Asia, while creating new distribution channels and partnerships by developing products that enhance everyday life around the world.

Overview

MEGA Show Bangkok is a trade exhibition held in Bangkok, Thailand, featuring gifts, household goods, toys, and lifestyle products. Recognized as a key event for expanding business opportunities in the ASEAN region, it is organized by Comasia Limited of Hong Kong and will be held this year at the Queen Sirikit National Convention Center (QSNCC).

Location: Queen Sirikit National Convention Center (QSNCC) Halls 5-8 (directly connected to MRT Queen Sirikit Station in central Bangkok)

Dates: July 15 (Wed) – July 17 (Fri), 2026

Organizer: Comasia Limited (21/F, One Harbour Square, 181 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong) URL: https://www.megashowbangkok.com/our-show/gift.html

Retailers in Thailand

・SIAM TAKASHIMAYA

Address: 299 Charoen Nakhon Road, Khlong Ton Sai, Khlong San, Bangkok 10600 (inside ICONSIAM)

TEL: 66-2-011-7500

・Loft Siam Discovery

Address: 2nd Fl., Siam Discovery, 989 Rama 1 Rd.

URL: www.loftbangkok.com

・LOFT ICONSIAM

Location: Floor 3F

Address: 299 Charoen Nakhon Soi 5, Charoen Nakhon Road,

Khlong Ton Sai Sub District, Khlong San District,

Bangkok 10600

URL: https://www.iconsiam.com/en/shopping/loft

About Dainichi Corporation

Dainichi Corporation is more than just a product manufacturer. Since its founding in 1973, it has been a family-run business spanning three generations, with over 50 years of history. This is not merely a historical fact—it ensures an unwavering commitment to quality beyond short-term profits, long-term business stability, and a consistent vision. At the core of our business lies the founding philosophy: 'Enriching the time spent on daily dishwashing.'

This belief forms the foundation of all our product development and promises to customers. We firmly believe that this consistent philosophy and long-standing history serve as the most important proof of 'trust' for our customers and partners, both domestically and internationally.

Our logo design symbolically expresses the core values of our brand. The everyday moment of holding a sponge and creating foam, the sun symbolized by our company name and 'Sunsun' in 'Sunsun Sponge,' the hands passing gratitude, and the character '大' (dai) from 'Dainichi'—all are elevated into a simple, strong design with warm colors. Each of these elements embodies our unchanging desire to brighten customers' lives through the act of 'washing,' not just delivering products.

Tagline

The tagline 'Shine life.' expresses our determination to continue bringing brightness to customers' lives, now and in the future. Though brief, this phrase encapsulates our journey so far and our vision for the years ahead.

Building on 50 years of history, we at Dainichi Corporation will continue moving forward for the next 50 and 100 years, delivering new brightness to everyday life alongside our customers.

Brand Story: https://prtimes.jp/story/detail/bAv774ijkZB

Brands

▪️ Sunsun Sponge Bringing 'excitement' to the time spent on dishwashing https://dainichi-corp.co.jp/

▪️ TEILE Transforming dishwashing into 'care' Minimalist design for daily life and travel https://teile.co.jp/

▪️ ao A kitchen brand gentle on both people and the planet, kind to skin and the environment https://ao-lifestyle.jp/

▪️ SUNSUN WASH The new standard solid dish detergent

https://dainichi-corp.co.jp/collections/sunsunwash

Sunsun Sponge

Since its founding, Dainichi Corporation has manufactured and sold solid dish detergents. Through the process of manufacturing and sales, the company researched sponges that work well with solid detergents, leading to the creation of the 'Sunsun Sponge'—a revolutionary product made with high-quality polyurethane that redefines traditional sponge concepts. Durable and long-lasting—usable for over half a year—it helps reduce waste.

It produces foam quickly, and its excellent lathering and water drainage contribute to water conservation. Additionally, it arrives in a compact 7mm compressed package, making storage easy.

Thanks to word-of-mouth, the 'Sunsun Sponge' has become one of our flagship products, winning first place for six consecutive years in the sponge category of Rakuten's cleaning supplies rankings※1, and achieving first place in Rakuten's overall real-time rankings in March 2025※2.

※1 From August 2018 to March 2026　※2 As of March 9, 2025, 9:52 PM

'SUNSUN WASH'

For modern lifestyles where people want to spend limited time efficiently and comfortably, SUNSUN WASH