キャンペーン

【Approaching 50 Million Views!!】New "Shoya Drama" "Kenta-kun and Karaage" Released! Get Free "Karaage" Until End of June with a Password

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 12, 2026 11:00 AM ・ Updated Jun 13, 2026 11:48 PM ・ 7 min read ・ Source: PR TIMES

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⚡ Key Points

Daisho Co., Ltd.
is releasing its latest short drama, "Kenta-kun and Karaage," to celebrate its "Shoya Drama" series on the YouTube channel "ShoTube" nearing 50 million total views.
To coincide with the release, a campaign will be held where customers can receive two free pieces of karaage by stating a password at participating stores.

Daisho Co., Ltd. is releasing its latest short drama, "Kenta-kun and Karaage," to celebrate its "Shoya Drama" series on the YouTube channel "ShoTube" nearing 50 million total views. To coincide with the release, a campaign will be held where customers can receive two free pieces of karaage by stating a password at participating stores.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000363.000011586.html Distributor: PR TIMES
Published: Jun 12, 2026

The short drama "Shoya Drama" series, distributed on SNS platforms including the Daisho official YouTube channel "ShoTube" (Daisho Co., Ltd., Ota-ku, Tokyo / President and CEO: Ryoju Taira), has surpassed 47.11 million total views (as of 6 PM on June 10th), nearing 50 million views.

The 8th installment, the latest work "Kenta-kun and Karaage," will be released on "ShoTube" at 11:00 AM on Friday, June 12, 2026. To coincide with this release, we will be holding the "Give Me Karaage! Campaign." Customers who visit a participating store and say the password "I saw the drama! Give me karaage!" will receive two pieces of fried chicken (karaage) free of charge per person. The campaign period is from Tuesday, June 16, 2026, to Tuesday, June 30, 2026. Participating stores include "Shoya," "Nonbei," "Daisho Suisan," and others, totaling 162 stores nationwide (some stores excluded).

【Campaign Overview】

Campaign Period Tuesday, June 16, 2026 – Tuesday, June 30, 2026

Participating Stores "Shoya," "Nihonkai Shoya," "Daisho Suisan," "Nonbei," "Manten Sakaba," "Yaruki Sakaba" (some stores excluded) – Total 162 stores

Please check the list of participating stores. ▼List of Participating Stores▼ https://www.daisyo.co.jp/whatsnew/fest_shop.php?fest_id=14944

Details At participating stores, by stating the password "I saw the drama! Give me karaage!", you will receive two pieces of fried chicken (karaage) free of charge per person.

- This campaign is available during dinner time (lunchtime and takeout are not eligible).

- You can use this offer once per day, multiple times during the campaign period.

- Up to 5 people per group.

Drama Release Date and Time 11:00 AM, Friday, June 12, 2026

Release Platform Daisho Official YouTube Channel "ShoTube"

https://youtube.com/playlist?list=PL-WaAo7NKhj-4j85eIF4cTZBpDJiGLqte&si=jZT2XyavOw1JAfDQ

Campaign Special Website

https://www.daisyo.co.jp/karaage/

"Shoya": A town izakaya with a chef. "Nonbei": A sake specialty izakaya featuring national brands.

"Daisho Suisan": A seafood izakaya specializing in grilled seafood. "Manten Sakaba": The originator of low-price izakayas.

Reason for Distributing Short Dramas

Daisho Official YouTube Channel "ShoTube"

We started this short drama project in December 2025.

For 50 years, "Shoya" has valued its strengths: "chef's handmade cuisine," "fresh fish," "warm hospitality," and "its history as a popular izakaya." These elements create "human warmth" and "kindness."

We believed that conveying the "warmth" and "kindness" of "Shoya" through stories in short dramas would be the most effective method.

"Kenta-kun and Karaage," released at 11:00 AM on Friday, June 12, is the eighth work in the short drama series. We have previously released works such as "Papa, Daughter, and Yakisoba" (23 million total SNS views), "The Power of Words," and "Mother and the Memory of Shoes," which depict human connections, interactions, and everyday warmth unfolding at "Shoya."

This "Give Me Karaage! Campaign" is being held with the desire to allow customers who visit us inspired by these short dramas to enjoy "Shoya's" pride and joy – the karaage that has been loved for many years and is meticulously handmade by our chefs.

Moving forward, we will continue to deliver "vitality," "courage," and "small happiness" through our social media efforts, enriching Japan with a heartfelt spirit.

The "warm" interior of "Shoya"

FACT BOX

Source: PR TIMES
Category: キャンペーン

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 12, 2026 11:00 AM — Distributor PR TIMES
Collected　Jun 12, 2026 11:28 AM
AI structured & analyzed　Jun 12, 2026 4:52 PM
Desk-reviewed & published　Jun 12, 2026 11:00 AM

FAQ

Where can I watch Shoya's short drama "Kenta-kun and Karaage"?

It will be released on the Daisho official YouTube channel "ShoTube." The release date and time are 11:00 AM on Friday, June 12, 2026.

What is the password to get free karaage during the campaign?

The password is "I saw the drama! Give me karaage!" Please tell it to the staff at participating stores.

Until when is the campaign being held?

The campaign runs from Tuesday, June 16, 2026, to Tuesday, June 30, 2026. It is available only during dinner time.

How many stores nationwide are participating in the campaign?

A total of 162 stores, including "Shoya," "Nonbei," and "Daisho Suisan," are participating (some stores excluded).

What is the total number of views for the short drama series?

The series has surpassed 47.11 million total views (as of 6 PM on June 10th) and is approaching 50 million views.

Cite this article — HOW TO CITE

Washin AI News Desk“【Approaching 50 Million Views!!】New "Shoya Drama" "Kenta-kun and Karaage" Released! Get Free "Karaage" Until End of June with a Password”AI News by Washin Village（和心村）, Jun 12, 2026. https://aeo.idaeo.ai/ai/daisyo-co-jp/en/news/2026-06-12-%E7%B7%8F%E5%86%8D%E7%94%9F5-000%E4%B8%87%E5%9B%9E%E7%9B%AE%E5%89%8D-%E6%96%B0%E4%BD%9C%E3%81%AE%E5%BA%84%E3%82%84%E3%83%89%E3%83%A9%E3%83%9E-%E5%81%A5%E5%A4%AA%E3%81%8F%E3%82%93%E3%81%A8%E3%82%AB%E3%83%A9%E3%82%A2%E3%82%B2-%E5%85%AC%E9%96%8B-%E5%90%88%E8%A8%80%E8%91%89%E3%81%A76

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