Create Popular Stores Even Without a Budget! For All Stores Struggling with Poor Sales or Declining Foot Traffic -- "The Textbook of Store Display Creation" Released (7/8).

Daiwa Shobo Co., Ltd. (Head Office: Bunkyo-ku, Tokyo, Representative Director: Tetsu Daiwa) will release "The Textbook of Store Display Creation" (Author: Kanako Naito) on July 8, 2026.

A Guide to Creating "Stores That Sell" You Can Use Starting Today

Sales aren't growing for some reason... the cause is either "store display creation" or "customer service." In this book, the author, with a track record of advising over 5,000 stores, teaches everything from the mindset, basics, and verification methods for store display creation to what to be mindful of in customer service. It is packed with store improvement ideas that can be implemented regardless of budget or business type, such as improving the entrance, practical tips for understanding the customer's perspective, points to note at the counter, and ideas to extend customer dwell time.

Recommended for People Like This!

* Store managers and sales staff who want to increase sales but feel they've hit a limit * Those who want to learn store display creation from scratch * Those who are struggling with how to teach store display creation to their staff * Those who want ideas that can be used immediately in the field * Store managers and business owners of small businesses who cannot afford to spend money on training

Table of Contents

Chapter 1: The Mindset of Store Display Creation

Chapter 2: Basics of Improving Your Store Display

Chapter 3: Verifying Your Store Display Creation

Chapter 4: Making Your Store Display Even Better

Chapter 5: How to Create a Pop-Up Shop

Chapter 6: A Good Store Display is Finished with "Customer Service"

Author's Biography

Kanako Naito

Representative of Vert. Store consultant and author. Born in Tokyo in 1975. After joining the Onward Kashiyama Group, she worked as a dedicated in-store visual merchandiser (VMD) in the men's brand division and achieved number one sales as a sales staff member on the men's suit floor of a department store. After overseeing 3 brands and 120 stores nationwide during her 7 years of employment, she became independent in 2002 and established "Vert" as an office to support clients with VMD know-how and customer service training. She began working as a freelance VMD consultant and lecturer. The stores she has handled for sales staff development, seminars, and store construction number over 5,000 nationwide. Her client stores span a wide range of industries, including food, cosmetics, interiors, beauty salons, jewelry, automobiles, cafes, books, sporting goods, apparel, and general merchandise. Her books include "40 Rules of Store Display Creation" (Daiwa Shobo), "Become a 'Salesperson Who Sells'!'" (Forest Publishing), and many others.

Book Overview

Title: The Textbook of Store Display Creation

Author: Kanako Naito

Release Date: July 8, 2026

Format: 46-size

Pages: 232 pages

Price: 1,870 yen (tax included)

Publisher: Daiwa Shobo Co., Ltd. https://www.daiwashobo.co.jp