Brand 'Pinaco' Fully Produced by Shinako Announces Launch of New Oral Care Products at Aeon and Don Quijote

Daiya Corporation (Headquarters: Shinjuku-ku, Tokyo, CEO: Hiroya Ota) will launch a new children's toothpaste product from the beauty & general goods brand "Pinaco," fully produced by popular creator Shinako, at select Aeon and Don Quijote stores.

*Starts sequentially. *May not be available at some stores. *Limited quantity, sales will end once stock runs out.

Release Items

Gummy-like toothpaste♡ ¥550 (tax included)

I'm going to brush my teeth with the toothpaste Shinako made!! What Shinako thoroughly focused on was the excitement that makes you want to hum "Hara-hara♪" and the gentleness designed for daily use... A toothpaste that achieves both "fun" and "proper care" is now ready!

~Shinako's focus points~ ① Sweet, fun, Hara-hara♪ Reduces bitterness by using sweet ingredients* tailored for teeth & non-bitter flavoring! Both the scent and taste are like sweet grape gummies. *Sorbitol, Maltitol (all humectants)

② Not too foamy, Hara-hara♪ Because it's a gel type with suppressed foaming, it's easy to see inside the mouth and easy to finish brushing! Remove plaque and keep it clean with daily tooth brushing habits.

③ Gently care, Hara-hara♪ A gentle feeling that also considers children's delicate teeth. Makes them want to brush their teeth! Making daily tooth brushing an "exciting time"! A toothpaste with a gentle feeling that brings smiles to parents and children. Dental care that brings smiles to parents and children.

A limited quantity travel set will also be released! ■I'm going to brush my teeth with Pinaco ~Toothbrush Travel Set~ ¥1,320 (tax included)