Daytona Corp. Signs 'Tourism Partnership Agreement' with Shimoyama Tourism Association in Toyota City, Aichi

Daytona Corp. (Headquarters: 4805 Ichinomiya, Mori-machi, Shuchi-gun, Shizuoka; President: Tetsuji Oda) and the Shimoyama Tourism Association (Headquarters: 37-1 Koshida-wa, Onuma-cho, Toyota-shi, Aichi; Chairman: Takashi Kawai) signed a 'Tourism Partnership Agreement' on May 27.

Through this agreement, both parties aim to transform the Shimoyama area, centered around Lake Mikawa, into a vibrant destination where motorcycle riders gather and interact. By creating new opportunities for engagement between riders nationwide and the local area, they intend to expand the 'Shimoyama Brand' and promote regional revitalization.

(Background: The Shimoyama district, formerly Shimoyama Village, is known for its rich history and natural beauty, including Lake Mikawa and Habu Dam. Despite its potential, the area has faced declining visitor numbers and a lack of awareness among younger generations.)

Daytona has been actively engaging in community-based initiatives to attract riders by signing similar agreements with various tourism associations. Following a proposal from the Shimoyama Chamber of Commerce, the association recognized the value of Daytona's expertise in rider-focused communication and tourism promotion, leading to this formal partnership.

Moving forward, the two parties will jointly promote the region's appeal to riders and enhance visitor satisfaction. Plans include launching digital stamp rallies and 'Morning Activity Cafe!' events by the end of fiscal 2026, alongside strengthened SNS collaboration.