News Overview
DearOne, a subsidiary of NTT Docomo specializing in marketing solutions, has announced the release of 'App UX Report Vol. 2: Hotel App Edition.' The report provides an in-depth comparative review of the official apps of five major hotel chains: APA Hotels, Sotetsu Hotels, Route-Inn Hotels, JR Hotel Group, and Super Hotel, focusing on user experience (UX).
The report is available for free download.
Background and Purpose
The hotel industry faces rapid recovery in inbound demand alongside severe labor shortages. 'DX promotion' to streamline front-desk operations is an unavoidable challenge, and official apps are expected to play a role beyond simple booking tools.
Based on knowledge gained through 'ModuleApps2.0,' an app development service with over 150 million cumulative downloads, four DearOne members conducted a thorough analysis of each app, articulating the factors behind user perceptions.
Feature 1: Anatomizing Hotel Efforts through UX
The report details the UI/UX of various screens, including home screens and search/booking screens. It offers professional insights into whether apps allow stress-free navigation and encourage repeated usage. It delves into how each company addresses operational issues and business goals through UI/UX design.
Feature 2: 'Cross-Review' by Four Different Specialists
Four specialists evaluated the same apps from their distinct professional perspectives: - Customer Success: Checking for 'pain points' in real usage scenarios. - Sales: Assessing if the UI encourages bookings and repeat visits. - Engineering: Monitoring for efficient system design to ensure seamless user operation. - Designer: Analyzing UI from both 'cognitive load' and 'brand experience' perspectives.
The report also includes columns on membership card display and input form UX, providing universal tips for various app types.
Report Overview - Survey Period: As of March 2026 - Total Pages: 31 pages
FACT BOX
- Source: PR TIMES
- Category: Survey
- Products / services: ModuleApps2.0