DECENCIA Strengthens Influencer Relations Through CEO-Led 'Limited Business Card' Initiative

DECENCIA, a company under the POLA ORBIS Group (based in Shinagawa, Tokyo; led by President Emimi Nishino), hosted a brand experience booth at the 'Cosme Lab ~vol.6' event organized by AnyMind Group, aiming to create sustainable touchpoints with influencers.

The booth was designed with the yellow theme of the 'Decencia White' line, creating an eye-catching space for visitors to experience the product and brand. President Emimi Nishino was personally present, using a limited-edition business card created specifically for this event to initiate conversations with visiting influencers, conveying the brand's vision and future initiatives to foster real-world relationships.

As social media plays a significant role in consumer purchasing behavior, DECENCIA emphasizes creating opportunities to share the brand's philosophy and product background directly, rather than relying solely on one-off influencer posts.

Through this initiative, the company aimed to build relationships where influencers not only learn about the product but also resonate with the brand's principles and future concepts.

The space expressed the world of 'Decencia White'—a positive and bright image while maintaining trust as a sensitive skin brand. Visitors reacted positively, noting the fresh impression, the visual appeal, and the unexpected direction for the brand.

Personal Interaction with the CEO: Creating Real Connections through 'Limited Cards'.

During the event, influencers who answered a brief questionnaire received a personal greeting from President Emimi Nishino, accompanied by the event-exclusive business card. Her friendly approach sparked natural conversations, providing a valuable opportunity for influencers to engage with the leader and the brand's philosophy even in a short time.

The business card exchange also led to further initiatives, such as invitations to future company events and plans for gifts recommended by the President, ensuring ongoing contact with the brand.

DECENCIA will continue to expand opportunities for direct connection with influencers and consumers through offline events. Beyond one-way communication, the brand aims to drive relationship building where the brand and its advocates connect continuously through real dialogue.

'Decencia White Series (Quasi-Drug)':

The brand launched the 'Decencia White Spike VC' series on March 10, 2026, based on the new concept of 'catching' ability for the brightening active ingredient, Vitamin C derivative.

DECENCIA’s unique research revealed that individuals with sensitive skin prioritize highly effective brightening results for dark spots and dullness. Vitamin C derivative was identified as the most desired brightening ingredient.

Skin in a sensitive state often has a weakened barrier compared to healthy skin. Given the higher susceptibility to external stimuli, support from Vitamin C—the 'ace' of beauty ingredients—is considered crucial. DECENCIA focuses on 'SVCT (Vitamin C Transporter)' and believes that preparing the skin to 'receive Vitamin C without loss' is the key to brightening for sensitive skin.