DECENCIA Holds Exclusive Event for Royal Members ~Small-Group Salon Event Held to Listen to Customer Feedback~

DECENCIA Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Emi Nishino), part of the POLA ORBIS GROUP, held an exclusive event "DECENCIA Special Whitening*1 Experience" for its royal members on June 20, 2026, in Shibuya, Tokyo. The event was born from the desire to "cherish customers' real voices" as a brand that primarily operates through its EC channel.

This event was held to express gratitude to our customers who regularly use our products, and to directly hear their voices to utilize them in future product and service development.

On the day of the event, with whitening*1 care as the theme, we addressed frequently asked questions from customers such as "doubts about spot care" and "the reason for adopting Vitamin C*2 in sensitive skin products." In addition to a seminar learning about the mechanism of spots and Vitamin C derivatives*2, participants experienced tips for skincare. Through dialogue with DECENCIA employees and trainers, participants deepened their understanding of the products, creating a special time for direct interaction between customers and the brand.

*1 Suppressing melanin production to prevent spots and freckles *2 Ascorbyl 2-glucoside (active ingredient)

Learn - A Seminar to Feel Whitening*1 More Closely During the event, DECENCIA trainers conducted a whitening*1 seminar.

On the day, we explained the mechanism of spot formation using models and clearly introduced the characteristics of Vitamin C derivatives*2. By understanding the product's features and key points of whitening*1 care, rather than just using them "somehow," participants deepened their satisfaction with their daily skincare routines.

By learning about the appeal and background of the products they love, it became an opportunity to enjoy their daily skincare routines more positively.

*1 Suppressing melanin production to prevent spots and freckles *2 Ascorbyl 2-glucoside (active ingredient)

Experience - Skincare Session with a Trainer Following the seminar, a skincare session using actual products was held.

The trainer provided instruction on effective hand pressing techniques and pressure control, as well as care points for areas prone to spots and often overlooked areas. While reviewing participants' usual skincare routines, personalized advice was given for each individual's concerns and questions. We received feedback that it was an opportunity to reconsider their usual skincare methods.

Even for customers who are already regular users of the DECENCIA WHITE Series, conveying new appeal and effective usage methods deepened their understanding of whitening* care and created a time to feel anticipation and enjoyment for their daily skincare routines. * Suppressing melanin production to prevent spots and freckles

Discuss - A Place for Exchange to Listen to the Voices of Loyal Customers

In the latter half of the event, time was allocated for direct dialogue between participants and DECENCIA employees and trainers.

We had the opportunity to hear about their favorite products and usual skincare routines, as well as their expectations for products, skin concerns, and daily feelings, receiving a variety of opinions.

We were able to hear candid feedback and requests from customers who have been loyal to the brand for many years, providing the brand with insights into customers' true feelings, needs, and future product and service development.

DECENCIA will continue to listen to the voices of each customer, utilize them to improve products and services, and provide brand experiences that are close to the skin and heart.

DECENCIA WHITE Product Features

[New Concept] Focusing on skin conditions where Vitamin C*1 is less likely to reach. A series with a unique approach.

"DECENCIA WHITE Series (Quasi-drug)"

We launched the whitening*2 series "DECENCIA WHITE SPIKE-VC (Quasi-drug)" on March 10, 2026 (Tuesday), based on the new concept of "catch power" for the whitening*2 active ingredient, Vitamin C derivative*1.

Our unique research revealed that individuals with sensitive skin concerns prioritize whitening*2 power above all else when seeking whitening*2 care. In other words, they emphasize a high sense of effectiveness against spots and dullness. Furthermore, the results showed that "Vitamin C derivative" is the most appealing whitening active ingredient.

Many sensitive skin conditions have a weakened barrier function compared to healthy skin. In a sensitive state, which is susceptible to external stimuli and carries various risks, the support of Vitamin C*1, the ace of beauty ingredients, is considered even more important compared to a healthy state. Therefore, DECENCIA believes that preparing the skin in a state where it can receive Vitamin C*1 without loss is key to whitening*2, and has focused on "SVCT (Vitamin C Transporter)" to maximize the performance of Vitamin C*1.

*1 Ascorbyl 2-glucoside (active ingredient) *2 Suppressing melanin production to prevent spots and freckles

Sales Channels

- DECENCIA Official Online Shop: https://www.decencia.co.jp/

- @cosme STORE (selected stores) - FLAGSHIP Store List: https://www.decencia.co.jp/store/

- Selected general e-commerce sites

About DECENCIA Co., Ltd.

DECENCIA is a skincare brand for sensitive skin within the POLA ORBIS GROUP. Based on the quality standards of the POLA Chemical Industries Research Institute and its unique knowledge of sensitive skin, the company pursues fundamental product development. With the desire to "eliminate unfairness in skin," DECENCIA provides skincare that liberates the minds and skin of those suffering from sensitive skin.

- DECENCIA Official Online Shop: https://www.decencia.co.jp/

- DECENCIA Corporate Site: https://www.decencia.co.jp/company/

- DECENCIA Customer Center TEL: 0120-714-115