Decom Acquires Patent for AI Insight Analysis System

Decom Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Takahiro Omatsu; hereinafter 'Decom') has acquired a patent for an AI insight analysis system.

The technology registered as a patent this time is a data processing system/apparatus/method and program that finds insights common to the market and many customers based on a vast amount of qualitative data (n=1) regarding the experiences and behaviors of individual consumers, and connects them to concrete measure ideas. "Insight" here refers to unconscious desires that move people.

Furthermore, this technology can calculate quantitative evaluation scores based on estimated customer evaluations across the entire market for the discovered insights and measure ideas. Therefore, it becomes easier to determine where to focus within the vast qualitative data, and which insights and ideas are more important and have a higher probability of success.

As its medium-term management strategy, Decom aims to evolve into a "trinity customer experience" that continuously supports customer success over the medium to long term through a cycle of "education (learning) x research (deepening through accompaniment) x cloud-type services (running autonomously)". This patent is positioned as a core technology supporting this realization, and will be utilized for future service development and advanced provision.

[Table of Contents] 1. Why this technology is needed now 2. As a core technology supporting the "trinity customer experience" 3. Implementation image 4. Value to customers 5. Future developments 6. Comment from President Takahiro Omatsu 7. Materials (Download) 8. Seminar holding 9. Contact 10. Company Profile

1. Why this technology is needed now While many companies recognize that "insight is important," the following challenges arise in the field: - It is difficult to determine where to focus within vast amounts of qualitative data. - The quality of analysis is easily influenced by the individual capabilities of the person in charge. - Survey results do not easily lead to insights or concrete actionable steps. - Even if learned in training, it is difficult to firmly establish it to a usable state in actual business operations. - Even when utilizing AI, it tends to stop at summarization and classification, struggling to reach essential understanding or prioritization.

To address these issues, Decom has aimed to evolve insight exploration from a task dependent on individual skills to a "reproducible task" driven by technology x methodology x knowledge. This patent is a major step forward in this endeavor.