Delight Trading Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Victoria Ng) announced the launch of the French fragrance brand "I Wanna Have Paris," developed by the French fragrance company Groupe Bogart, in Japan starting April 2026.

I Wanna Have is a brand developed for a new generation of fragrance users, offering free and expressive scents that can be enjoyed like fashion. It features easy-to-use, trendy fragrances that naturally blend into daily life.

A Parisian Woman's Diary, Woven with Scent. I Wanna Have is a fragrance brand that allows you to choose scents according to your mood and occasion, coloring every moment of your daily life in your own unique way.

An afternoon spent at your favorite cafe, or a moment of unexpected excitement.

Scents are linked to your mood and memories of the day, gently coloring your everyday life, much like a "diary" that chronicles your day.

While being affordably priced, the brand is committed to quality, allowing you to enjoy fragrances more freely and intimately.

Fusion of Design and Functionality The bottle design, characterized by a jewelry-like cap and ribbon, expresses the brand's playful world view. Inspired by a popular French custom, you can lightly spray the ribbon with fragrance and wear it on your hair or wrist to enjoy a subtle scent.

It offers a new fragrance experience, elevating perfume to a "style to wear."

Global Brand Expertise × Optimization for the Japanese Market Leveraging the know-how of Bogart Group, which operates worldwide, I Wanna Have incorporates global trends while offering five types of scents tailored to the Japanese market. The lineup balances individuality with ease of daily use.

About the Launch "I Wanna Have" will be sold exclusively at select Don Quijote stores and online. Rakuten: https://item.rakuten.co.jp/whiffandwander/iwh_prfm_050/

Product Lineup Keywords: Perfume, I WANNA HAVE, IWH, EDP, Eau de Parfum, Cosmetics, I Wanna Have, Fragrance, Perfume

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Groupe Bogart