Za Makes Its First Landing in Japan: A New Concept 4-in-1 Primer That Completes Your Base in One Bottle!

Delight Trading Co., Ltd. (Head office: Shinjuku-ku, Tokyo; Representative Director: Victoria Ng) began the Japanese expansion of the cosmetic brand "Za," developed with a focus on the skin needs of Asian women, on April 22, 2026.

"Za" offers a wide range of products from skincare to makeup, characterized by designs suitable for daily use and a comfortable feel.

Introducing the brand's iconic multi-functional primer!

The "Za Primer," boasting cumulative sales of over 10 million units* in Asia, has garnered widespread support. The primer launched in Japan condenses pore coverage, tone correction, and moisture retention into a single product. Furthermore, it includes a convenient UV cut function (SPF34-36 / PA++) for daily use, making busy daily makeup simpler and more comfortable.

Its light, skin-friendly texture naturally brightens the skin while maintaining a natural feel. It achieves a stress-free finish that you'll want to use every day.

*Cumulative sales from 2011-2024 (according to Za brand survey)

**A New Form of "Everyday Base Makeup"**

The keyword for current makeup is "beautiful without trying too hard."

Za Primer responds to such needs.

- Blurs pores for smooth skin - Evens skin tone for natural brightness - Maintains makeup finish - Provides UV protection with this one product (SPF34-36 / PA++) - Light and comfortable to use

**Product Lineup**

Choose from a lineup that suits your skin condition and desired impression for the day.

Za Primer White <Makeup Base>

Perfect base for daily use. Naturally brightens and smoothes the skin. 35g / 2,090 yen (tax excl.)

Za Primer #01 Green <Makeup Base>

Covers redness and acne scars. For a uniform and clear skin impression. 35g / 2,090 yen (tax excl.)

Za Primer #02 Purple <Makeup Base>

For skin concerned with dullness. For a transparent and bright impression. 35g / 2,090 yen (tax excl.)

Za Primer #03 Pink <Makeup Base>

Softly blurs pores and unevenness, for a rosy and soft finish. 35g / 2,090 yen (tax excl.)

**Fits Japanese Makeup Style**

Natural yet perfectly beautiful.

Za fits Japan's "just-right makeup feel."

- Multi-functional, completed in one product - Light texture for daily use - Affordable price range

Can be used alone or as a foundation primer. Get beautiful quickly even on busy mornings.

**About the Expansion**

"Za Primer" will be pre-released and exclusively sold at selected Don Quijote stores.

**- About Delight Trading Co., Ltd. -**

Established in 2019, it is an agency that imports and exports cosmetics and daily necessities.

"Bringing valuable overseas brands to the Japanese market, by offering world-loved brands not yet known in Japan, enriching people's hearts and lives."

This is the vision under which the company operates, utilizing strong connections with countries worldwide.

https://www.delighttrading.co.jp/japanese

**【Product Inquiries】**

Delight Trading Co., Ltd. Contact: Imaizumi Email: [email protected]

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