De'Longhi to Host Pop-Up Event Recreating Milan Design Week Experience at Tokyo Midtown

De'Longhi Japan Corp. (Head office: Minato-ku, Tokyo; President: Lars Kai) will host a pop-up event, 'The Smallest Coffee Shop at Home – TOKYO Edition –,' from Friday, May 29 to Sunday, May 31, 2026, at the Tokyo Midtown Atrium. The event allows visitors to experience the appeal of the De'Longhi brand's fully automatic coffee machines and espresso/cappuccino makers.

This event is a reconfiguration for Japanese consumers of the world view from De'Longhi's installation presented at Milan Design Week 2026. In Milan, intricate miniature works inspired by the coffee culture of various cities, created by miniature artist Simon Weisse, were exhibited. Under the concept 'The Smallest Coffee Shop at Home. — It's a De'Longhi in my home,' the installation conveyed that the rich experience of a coffee shop can extend to one's own home.

The TOKYO Edition translates this Italian concept into a story that can be experienced in the daily life of Tokyo. Visitors step into the venue as if visiting an art gallery, where they can immerse themselves in the world of miniature art, its concepts, and the artist's thoughts, enjoying a cultural and pleasant time where design and coffee intersect. After viewing the gallery, visitors choose a 'cup of coffee they'd want to drink upon returning home' and receive a key reminiscent of their own house key, along with the chosen menu item. On the way back from the art experience, one might feel like stopping by a cafe... but then realize they have a place at home to enjoy a cafe-like cup. This realization, coupled with tasting the chosen drink made with a De'Longhi coffee machine, transforms the journey home into an enjoyable experience.

Furthermore, the venue will offer tastings of freshly brewed coffee menus and live latte art demonstrations by a professional, held twice daily on a limited basis. Visitors can enjoy the creation of authentic latte art and a freshly made cup on a first-come, first-served basis.

This event superimposes the brand's Italian worldview onto the daily life of Tokyo. It is a special three-day event delivering a unique De'Longhi coffee experience that connects the afterglow of a cultural moment to 'a cup of coffee enjoyed at home.' We look forward to your visit.

The three-day event will feature various contents for experiencing a quality coffee time at home, as listed below.

*Content is partially excerpted and subject to change.

● Gallery Exhibition of the Miniature Project Realizing the World's Smallest Cafe

At the entrance, visitors will receive a cold brew coffee, perfect for a hot day, extracted by a De'Longhi fully automatic coffee machine, and enter the venue as if visiting an art gallery. Inside, based on the world of 'The Smallest Coffee Shop at Home' from Milan Design Week 2026, visuals of miniature artworks by Simon Weisse and the artist's profile will be displayed. A movie showing the creative process will be screened in the center of the venue, making visitors feel as if they are in Simon's studio.

<About the Miniature Art>

Five miniature works inspired by the coffee cultures of Paris, Tokyo, Milan, Copenhagen, and Berlin were created in combination with De'Longhi's fully automatic coffee machines: 'Rivelia,' 'Magnifica Evo Next,' 'Eletta Ultra,' 'Eletta Explore,' and 'Primadonna Aromatic.' Each piece embodies the distinct coffee culture and personality of coffee shops in each city through elaborate miniature expression. Through this project, De'Longhi challenges the conventional image that 'an authentic coffee experience is something to be enjoyed at a coffee shop,' and sends a brand message that a coffee-shop-quality cup can be enjoyed at home.

RIVELIA: Paris Magnifica Evo Next: Tokyo Eletta Ultra: Berlin Eletta Explore: Milan Primadonna Aromatic: Copenhagen

List of De'Longhi fully automatic coffee machines: https://www.delonghi.com/ja-jp/e/coffee/automatic-coffee-makers

*Actual miniatures will not be exhibited at the venue. Some of the featured products include models not yet available in Japan.