De'Longhi's 'Tiny Coffee Shops' Wins Grand Prix and Gold at Cannes Lions 2026, the World's Premier Advertising Festival!

De'Longhi Group (Headquarters: Treviso, Italy) is proud to announce that its global campaign 'Tiny Coffee Shops' has won both the highest award, the Grand Prix in the Industry Craft Lions category, and a Gold award in the Outdoor Lions category at the Cannes Lions International Festival of Creativity 2026, one of the world's largest advertising and creative festivals, held in Cannes, France.

The awarded work was submitted as 'The World’s Smallest Coffee Shops,' an installation created in collaboration with world-renowned miniature artist Simon Weisse, which garnered significant attention when unveiled at Milan Design Week 2026. At Cannes Lions, the project was highly praised for its exceptional craftsmanship in intricate miniature modeling and its innovative approach to expressing the premium coffee experience at home provided by De'Longhi fully automatic coffee machines. This recognition led to the achievement of these two prestigious awards. The work was inspired by coffee cultures in five major cities worldwide, including Tokyo, with the Tokyo model, in particular, receiving considerable attention and coverage at the awards ceremony.

*This campaign was publicly announced as 'The World's Smallest Coffee Shops,' but the title for the project theme and the awarded work is 'Tiny Coffee Shops.'

About the 'Tiny Coffee Shops' Concept

This project was realized in collaboration with miniature artist Simon Weisse, who has over a decade of experience creating intricate props, dioramas, and miniature sets for films such as 'The Grand Budapest Hotel' and 'Asteroid City.'

Five miniature works, inspired by the coffee cultures of Paris, Tokyo, Milan, Copenhagen, and Berlin, were created and integrated with De'Longhi's fully automatic coffee machines: 'Rivelia,' 'Magnifica Evo Next,' 'Eletta Ultra,' 'Eletta Explore,' and 'Primadonna Aromatic.' Under the concept, 'The Smallest Coffee Shop at Home. – The smallest coffee shop is your De'Longhi at home. –', the project conveys that the rich experience of a coffee shop can also be enjoyed in one's own home.

Each piece embodies the distinct coffee culture and unique character of its respective city through exquisite miniature artistry. Through this initiative, De'Longhi challenges the conventional notion that a premium coffee experience is exclusive to coffee shops, communicating the brand message that customers can enjoy coffee shop quality at home.

RIVELIA: Paris Magnifica Evo Next: Tokyo

Eletta Ultra: Berlin Eletta Explore: Milan

Primadonna Aromatic: Copenhagen

<Comment from Apurva Sundar, Chief Marketing Officer, De'Longhi>

'Creativity, originality, and innovation are the driving forces behind De'Longhi. Therefore, we are incredibly proud to be recognized on the world's premier stage, Cannes Lions. 'The World’s Smallest Coffee Shops' was born from a simple yet powerful idea: 'The perfect coffee experience is no longer just at a café. It also exists on your kitchen counter at home.' This project is a fusion of the creativity of LOLA Madrid*, the craftsmanship of Simon Weisse, and De'Longhi's deep commitment to coffee culture. We are particularly delighted that our creativity, which not only sparks people's imagination but also leads to tangible business results, has been recognized.'

*LOLA Madrid is a leading global creative agency that produces highly crafted creative work for global brands, capturing the context of the times and culture.

Pop-up Event Held in Tokyo Following the Same Concept

A hands-on pop-up event, 'The Smallest Coffee Shop at Home – TOKYO Edition –,' was held in Tokyo for a limited three days from Friday, May 29, 2026, to Sunday, May 31, 2026, attracting a large number of visitors.

The venue was designed as a sophisticated space, reminiscent of an art gallery, based on the world created for Milan Design Week 2026. It featured visuals of works by miniature artist Simon Weisse, artist introductions, and a making-of movie that offered a glimpse behind the scenes.

Visitors enjoyed a 'cold brew' extracted by a fully automatic coffee machine as a welcome drink while touring the gallery. Afterward, they selected their 'cup to enjoy at home' from five menu options, ranging from hot to iced, and black to milk-based drinks. They then received an original key, resembling a house key, along with their chosen menu, to exchange for a freshly brewed coffee. The latte art demonstrations by baristas, held twice daily, were also a great success. Limited edition novelties, such as De'Longhi's original miniature pair cups, were distributed to respondents of a survey, who highly praised them.

With approximately 3,500 visitors over the three days, primarily on the weekend, it was a valuable opportunity to impress upon many people De'Longhi's proposed 'premium coffee experience at home.'

De'Longhi – A Brand That Continues to Evolve –

De'Longhi is an Italian home appliance brand that began as a craftsman's workshop in the city of Treviso in northern Italy in the early 20th century. In 1974, it manufactured its first electric appliance, an oil heater, marking a significant leap from workshop to factory. In the 1990s, leveraging the technology used in heating appliance manufacturing, De'Longhi entered the coffee machine development and production market. Continuously introducing new products to the coffee market, the company now holds a leading global share in the coffee machine market, including fully automatic coffee machines.

About the Brand Slogan 'Better Everyday'

'Better Everyday' has been De'Longhi's brand slogan since 2011. While products evolve slightly to meet consumer needs and the times, this underlying sentiment remains unchanged.

'Better Everyday' embodies De'Longhi's brand concept of providing customers with 'more enjoyable and comfortable moments at home.' It reflects the concept of being close to people's daily lives and the desire to bring richer experiences, a philosophy that is also prioritized in product design. De'Longhi aims to enable customers to live each day more comfortably, fulfilling, and enjoyably – truly embodying the concept of 'Better Everyday.'

About De'Longhi Japan

De'Longhi Japan Co., Ltd., the Japanese subsidiary of De'Longhi Group, was established in 1995. Its primary business is the import and sale of electrical products for domestic and commercial use in the Japanese market, handling products and related services in the following areas:

1. Heating appliances such as oil heaters, multi-dynamic heaters, panel heaters, fan heaters, and fan heaters with air purifiers.

2. Coffee appliances including fully automatic coffee machines, espresso and cappuccino makers, and drip coffee makers.

3. Small kitchen appliances such as hand blenders, food processors, convection ovens, and electric kettles.

The flagship product, the oil heater, has held the No. 1 position in sales volume and revenue in the Japanese market for 21 consecutive years since 2004*, earning the support of many customers. In the coffee appliance sector, De'Longhi also holds the No. 1 sales position for coffee makers globally and in Japan*. De'Longhi products are loved worldwide not only for their superior functionality but also for their sophisticated and beautiful design.

*1 According to independent research institutions, January 2004 – December 2024, domestic Japanese unit and value share.

*2 According to independent research institutions, January – December 2024.